Major league Italian soccer club Juventus announced Monday, September 24, it will launch its own cryptocurrency “fan token,” two weeks after a similar announcement from Paris Saint-Germain. The product of a partnership with “blockchain-based fan engagement platform” Socios.com, the Italian club aims to release its “Juventus Official Fan Token” as soon as Q1 next year. Like France’s Saint-Germain, which revealed its Fan Token plans with Socios earlier this month, Juventus aims to use the tradeable asset principally for fan voting and polling. The club currently ranks top in Italy and number two worldwide, with a fanbase reportedly topping 60 million. …

As advocates of blockchain put forward theses for revolutionizing a plethora of industries around the world, European football — one of the most ubiquitous industries — is not an exception. French soccer club Paris Saint-Germain (PSG) revealed in a Sept. 11 press release shared with Cointelegraph that it is partnering with blockchain platform Socios.com. The main outcome of the partnership is to launch a Fan Token Offering (FTO) that will give fans access to Saint-German club tokens, which come with voting rights and can also be representative of VIP status for their holders. The Socios platform is powered by chiliZ, …

UK-based trading platform eToro has signed an advertising deal with seven Premier League football clubs paid in Bitcoin for the first time, the parties revealed Tuesday, August 21. According to various sources, UK clubs Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton announced they had signed up to host eToro advertisements. Blockchain and cryptocurrency integration in football stadiums and the industry will also form a focus for the partnerships, eToro so far not giving details as to the nature of the “exploration.” The move marks a fresh milestone for cryptocurrency …

The Union of European Football Associations (UEFA) has successfully deployed a new ticketing system via mobile phones based on blockchain technology, according to an August 16 press release. After the “successful implementation” of the blockchain ticketing system for 50 percent of the tickets for the 2018 UEFA Europa League final in Lyon in May, the UEFA had decided to increase the technology’s reach “to all of the general public” in Estonia. The official UEFA announcement states that “100% of the match tickets” for the UEFA Super Cup soccer match between Real Madrid and Atletico Madrid held in Tallinn, Estonia on …

Major sporting events always attract a massive amount of attention across the world and it is encouraging to see cryptocurrencies being integrated into the many aspects of the event. We’ve seen this happen at the Super Bowl and the Winter Olympics in the past six months, so it’s not surprising that Bitcoin and cryptocurrencies are becoming far easier to use in the many industries involved in these major events — from hospitality to gambling. Football Every four years the global sporting community feasts on a festival of football at the World Cup, as the world’s most popular sport takes centre …

A blockchain-based gaming company which offers its own cryptocurrency for in-game purchases has announced it is collaborating with a fantasy sports giant and offering free tournaments to mark the World Cup. GameCredits is teaming up with FanDuel, a large daily fantasy sports company, and says the competitions will run throughout the major sporting event. As well as $35,000 in cash, the prize pool also offers $100,000 worth of GAME – the platform’s cryptocurrency. It is hoped that the fantasy football tournaments, which commence on June 14 and run until July 15 – the date of the World Cup final – …