Coca-Cola Amatil’s corporate venturing platform Amatil X has invested in digital asset and payment provider Centrepay, as part of the startup’s seed funding round. Coca-Cola Amatil, one of the largest bottlers of the Coca-Cola range in the world with over 270 million customers, already had a corporate partnership with Centrepay by allowing users to pay for items with cryptocurrencies on any of the company’s 2,000+ vending machines across Australia and New Zealand. Centrepay is now expanding its payment forms to include contactless fiat, Epay gift cards and vouchers, with Centrepay CEO Jerome Faury stating that both companies are aligned strategically …

Since the advent of blockchain technology in 2008, we have seen an ongoing sense of fortune, and several industries have been, and still are, grateful participants. The enormous boom will undoubtedly cause many other businesses to come aboard this train and completely step up their operations. Food industry Blockchain tech in the food industry will make the process of food production, distribution and storage completely transparent. The decentralized ledger system will provide easy access to vital information about the food product you are buying, from when it was grown to when it reached the market and how long it has …

The U.S. Department of Agriculture has proposed amending its rules on organic products to include implementing blockchain technology to trace its supply chain. According to an Aug. 5 report from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS), the agency said it expects electronic tracking systems, including digital ledger technology (DLT), will play an “essential role” in the traceability of its supply chain of organic products. “DLT can provide secure, verifiable, transparent, and near-instantaneous tracking at the item level in complex supply chains,” the report stated. “Critically, DLT can also protect confidential business information and trade secret information …

VeChain’s newly released tool offers a suite of whitelabel services that will allow the food sector to implement on-chain safety management services. These services include traceability templates which track things like origin traceability, cross-border traceability, full-process traceability, and more. They have high hopes that the tool will be useful for many sub-sectors and products, such as fresh food, dairy, alcohol and wine, and imported food. Companies will also gain access to third-party services such as PwC, Deloitte, DNV GL, among others, to help them to reduce the cost of certification, auditing, insurance, and supply chain financial services. Lifecycle food traceability …

COVID-19 is the most devastating plague to ravage humankind this century. Every day, the number of patients infected with the coronavirus is rising globally and taking the highest human toll in the United States. The highly infectious virus was first contracted in November 2019 in Wuhan, the capital city of China’s Hubei province, through horseshoe bat-to-human contact at the Huanan seafood market. Many of the initial COVID-19 patients were either stall owners, market employees or regular visitors of the market, who rapidly developed a severe respiratory illness. Despite the market being shut down on Jan. 1, 2020, the virus has …

The team behind Cardano (ADA) blockchain, IOHK, have partnered with Wyoming-based BeefChain to utilize blockchain technology to improve food traceability and security. IOHK, which relocated to Wyoming in 2019, announced the partnership at the Cardano 2020 virtual event. Chief Commercial Officer Jerry Fragiskatos stated the solution will benefit both consumers and producers by tackling issues including food safety and recalls. The partnership will utilize DLT to standardize the tracking and recording processes for beef products along the supply chain from ranches to markets. BeefChain President Steven Lupien said it will result in a range of benefits across certification, traceability and …

The United States Food and Drug Administration released a blueprint and pilot study for food safety, highlighting blockchain as a viable option for some of the identified challenges. The blueprint, released earlier this week, breaks down some of the challenges facing food distribution throughout the country and looks at how smart technologies could solve them: “Our world is evolving at a breakneck pace. With this evolution comes new technologies, ranging from new digital tools to new sources of food ingredients. [...] These advances provide new tools and approaches for tackling food safety issues, but also present new issues to consider …

The J.M. Smucker Company, also known as Smucker’s, has announced that it will use blockchain technology to trace Colombian coffee beans directly back to their source while allowing consumers the opportunity to support coffee farmers. The American food manufacturer has formed a partnership with Farmer Connect — an organization committed to increasing transparency and sustainability in agriculture supply chains — to leverage IBM’s blockchain technology to trace the coffee beans of Smucker’s popular 1850 Coffee brand. Tina Meyer-Hawkes, the vice president of marketing for coffee at J.M. Smucker’s, told Cointelegraph that the move is all about providing transparency: “By providing …

A report published by the World Economic Forum, or WEF, highlighted the critical role of fourth industrial revolution technologies. New technologies like blockchain could help stimulate growth by implementing “nature-positive” solutions following the COVID-19 outbreak. According to the “Future of Nature and Business” study shared with Cointelegraph, nature-friendly solutions could have the capacity to create 395 million jobs and generate $10.1 trillion in business opportunities by 2030. Inger Andersen, United Nations Under-Secretary-General and Executive Director of the UN Environment Program, commented on the matter: “As we enter into a historic decade of action to halt and reverse biodiversity loss by …

Spanish cider makers Sidra Menéndez S.L. and Llagar Castañón S.L are using the Telos blockchain to track the production of their beverages. This will purportedly allow the cider makers to fight counterfeits and over-production. According to Luis Meijueiro the head of blockchain research at CTIC Technology Center, cider is one of Spain’s most prized beverages, made from designated apple varieties that place it under the European Union’s PDO, or Protected Designation of Origin. However, Spain’s cider industry has faced challenges as some producers import apples from outside the region to make imitation ciders. The Telos blockchain will provide a solution …

Blockchain technology and the Internet of Things (IoT) can solve some of the food industry’s most pressing challenges and save it $100 billion a year, according to a recent report by Cointelegraph Consulting and VeChain. The report forecasts that $300 billion worth of food items will be traced along the supply chain annually within seven years. The lack of transparency and accountability in the global food industry’s supply chain costs billions of dollars annually. To take one example, it’s believed that as much as 20% of global wine sales are counterfeit, worth $6 billion. And things get even fishier when …

Traceability-focused blockchain project, VeChain, has announced a partnership with China’s Shenzhen Yuhongtai Foods Company. This will allow Shenzhen to track pork products distributed by the retailer’s subsidiary, Meijiada Fresh Foods. The partnership will see detailed information concerning how pork sold by Meijiada was raised and its route to supermarkets, with fresh meat products sold by the chain mandated to be sold on the same day as harvest. Unsold produce is “systematically collected and processed, and will not be sold the next day.” Blockchain to trace premium pork in China Meijada will use VeChain’s ToolChain and blockchain to provide detailed data …