Fast-food giant McDonald's China released a set of 188 nonfungible tokens (NFT) on Oct. 8 to celebrate its 31st anniversary in the Chinese market. Branded as "Big Mac Rubik's Cube," the NFTs will be distributed among employees and consumers as a part of the giveaway. The Big Mac Rubik's Cube NFTs are designed based on the three-dimensional structure of McDonald's China’s new office headquarters, which was inaugurated along with the launch of the NFTs. The NFTs are built on the Conflux public blockchain and are created in partnership with Cocafe, a digital asset creation agency, ensuring that “each work is …

A Redditor living in Yemen’s capital city of Sana'a claims to be using cryptocurrencies to buy food packages for families unable to access supplies during an ongoing civil war. According to a Thursday Reddit post from user yemenvoice, the Yemen national has raised thousands of dollars in crypto donations to be used towards fighting starvation in the Middle Eastern nation. They claim to have provided 22 families with flour, rice, oil and beans and hope to reach 30 more in the near future. “I have tried very hard to help my people by finding any possible way,” said yemenvoice. “I …

Budweiser, a subsidiary of Anheuser-Busch InBev, appears to have unofficially sanctioned a piece of nonfungible token, or NFT, art after purchasing it for use on its Twitter profile. According to records from the OpenSea marketplace, the beer producer purchased a Budweiser-branded rocketship NFT on Aug. 24 for 8 Ether (ETH), or roughly $25,704. The company used the “Life of the Party” image, featuring three beer cans making up the body of a rocketship, for its official Twitter profile picture. At the time of publication, Budweiser’s 224,900 followers can still view the image. Welcome to the party https://t.co/uSh51Vyr41 — Tom Sachs: …

The United Kingdom arm of pilsner beer brand Stella Artois is partnering with a digital horse racing game to release a series of nonfungible tokens (NFTs). In a Tuesday announcement from Stella Artois’ U.K. brewery, the beer brand said users of the digital racing game Zed Run would now be able to bid on Stella Artois-themed skins for their favorite horses. Beginning Tuesday and running until Saturday, crypto users can bid on 50 digital packages featuring nonfungible tokens of the racehorses and original Stella art, as well as the branded skins. The auctions for the skins, horses, and beer artwork …

Just days before the anniversary of Bitcoin Pizza Day, Bitcoin proponent Anthony 'Pomp' Pompliano has launched a pizza company aimed at supporting small business and the Human Rights Foundation's Bitcoin Development Fund. In an announcement on Twitter today, Pomp said his Bitcoin Pizza brand would be launching in ten U.S. cities beginning on Saturday, May 22. The start date coincides with the 11th anniversary of the first successfully documented commercial transaction of cryptocurrency for two Papa John’s pizzas — an event now known as Bitcoin Pizza Day. However, while Laszlo Hanyecz’s purchase of those pies in 2010 cost him 10,000 …

Many chain restaurants operated by parent company Landry's will begin to accept Bitcoin as a form of payment for meals. In an interview with CNBC yesterday, Landry's chair and CEO Tilman Fertitta said “80% to 90%” of the company’s restaurant brands — including the Bubba Gump Shrimp Company, Morton’s The Steakhouse, and Mastro’s — would accept Bitcoin (BTC) and other cryptocurrencies in the next 90 days. Fertitta said the move was a step towards bringing crypto into the mainstream. “It’s amazing how simple [a crypto] transaction is, and it is here to stay. This is where it is, and it’s …

United States-based meat snack Slim Jim is the latest food brand to jump into the crypto space by promoting the meme-centric cryptocurrency Dogecoin. In a tweet today, Slim Jim announced it was launching its own nonfungible token, or NFT, featuring the Dogecoin (DOGE) Shiba Inu on the face of the moon underneath a rocketship with the body of the slender meat snack. The NFT offering follows a fury of tweets since February — the sheer number of which might even make Elon Musk jealous — in which Slim Jim has posted pro-DOGE memes, messages, rocketships, and crypto-related hashtags in advance …

An IBM blockchain-powered platform is now offering a way for people to track wine from its vineyard origins all the way to your local store shelf. In an announcement today, IBM said it has partnered with wine monitoring firm eProvenance to release the VinAssure platform. Built on IBM Blockchain Transparent Supply, VinAssure will reportedly run on IBM Cloud and allow wine producers, importers, transporters, distributors, restaurants, retailers, and others to track the supply chain of bottles “through a permissioned, permanent and shared record of data.” VinAssure’s members include North Carolina-based wine importer De Maison Selections, which reports $22 million in …

Following a 2.5 year-long pilot program, an Australia mango producer is scaling up its use of blockchain technology for supply chain traceability. According to the Cooperative Research Centre for Developing Northern Australia, or CRCNA, the organization partnered with leading Australian mango producer Manbulloo and traceability software company Trust Provenance to test a supply chain management program across their supply chain and distribution centers in Queensland and the Northern Territory. The project, which kicked off in 2018, employs sensors placed in mango crates to track the movement of the sweet fruit in addition to monitoring its temperature, humidity, and transit time. …

Food supply chain management, or FSCM, has long been put forth as a low-hanging-fruit application in the enterprise blockchain space. Now, after years of pilots, the verdict is finally in: Blockchain-supported FSCM works perfectly. For innovation managers in food companies that haven’t yet dabbled, this is your chance. The big players have put in millions of dollars to prove the efficacy of the tech. All you have to do now is figure out the right application for your business. Of course, there are still risks — and in this article I’ll provide ways to minimize them — but the opportunity …

The Australian government-backed agricultural supply chain platform Entrust has announced it will operate on Hedera Hashgraph — a distributed ledger platform claiming a transactional throughput of 10,000 transactions per second. South Australia’s premier, Steven Marshall, officially launched Entrust on September 20, describing the platform’s initial focus as protecting the wine and dairy manufacturing industries from counterfeit fraud in the global markets, and driving efficiency savings across agricultural sectors. Entrust is a software-as-a-service platform that tracks the movement of primary products (such as wine grapes) across the local agricultural supply chain, as well as the supply chain of the secondary manufactured …

A supply chain forum featuring local experts and government officials has advocated using blockchain technology to fight the $1.7 billion worth of food fraud annually harming Australia's primary sector. Blockchain Australia deputy chair Rob Allen moderated the online panel discussion on Sept. 4 discussing use-cases for blockchain within the supply chain sector to an audience of more than 150 attendees. Allen set the scene by stating that verifying the authenticity of produce claiming to be Australian-made in local and overseas markets is one of the largest challenges facing the country's agricultural industry. Australia is a major exporter of produce, National …