Smells like NFT spirit? Look Labs launches first digital fragrance

Look Labs, a contemporary beauty and lifestyle studio founded in Berlin, Germany, has launched the first digital fragrance encoded into a non-fungible token, or NFT, offering further evidence that the digital art craze continues to grow. 

The fragrance is a digital version of the unisex Cyber Eau de Parfum, which was launched in October 2020 with a strong focus on environmental sustainability. The NFT collectible was designed in collaboration with Montreal-based artist Sean Caruso.

The scent of physical Cyber Eau de Parfum was “extracted using near-infrared spectroscopy and is represented in the art piece itself in the form of spectrum data,” Look Labs explained.

Regarding the NFT design, Caruso said he was inspired by the original packaging of the physical perfume bottle. He explained: 

“For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, contrast to the Gigeresque styled platter.”

Only ten NFTs are available for auction on Rarible. Each of the ten minted assets comes with a physical collector’s edition of Cyber Eau de Parfum with a printed OLED label that lights up in red when pressed.

Nonfungible tokens have taken the market by storm in recent months, with digital collectibles growing in popularity among not just crypto enthusiasts, but mainstream audiences as well. Some analysts have commented that the market is getting too frothy as billions of dollars flow into NFT platforms.

For example, the fully diluted market capitalization of Dapper Labs’ FLOW token crossed $41 billion earlier this month. Dapper Labs is the NFT platform behind Cryptokitties and NBA Top Shot.