The online publishing and advertising market is heavily reliant and dependent on mediators, third party service providers and centralized systems. As a result, like the music industry, revenue distribution has become incredibly complex and opaque, leading to a less efficient and transparent ecosystem for online content creators. In a recent report, The Next Web named three Blockchain startups Brave, Matchpool and WildSpark that are leading the Blockchain-based online publishing and advertising market. The three startups are targeting three different sectors within the online advertising market in order to create a more fair system for online content creators. Brave Brave is …
The growing adoption of Blockchain technology has been disrupting a number of industries, including financial services, data management, healthcare, agriculture, supply chain, gambling, gaming, public services, music, airline ticketing and many more. Several companies are already piloting the technology to facilitate and improve the transparency of their transactions. One of these companies is the American retail giant Walmart, which recently launched a project to test the technology for supply chain management. The initiative aims to leverage distributed ledger technology to monitor and trace pork sourced from China and sold in the US. The use of Blockchain in the remittance industry …