Although there are few constants in the world we live in, one thing is sure; real estate is one of the most well-known and lucrative forms of investment. Not only does an investment in real estate result in passive income, but any wealth earned in real estate can be passed down from generation to generation, almost indefinitely. While there are many benefits to investing in real estate, this form of investment vehicle is typically met with high barriers to entry, including the high cost of buying a property and other fees typically common in the international market. Among these concerns …

Binance, the world's largest cryptocurrency exchange by volume, tweeted on Oct. 26 that the cumulative number of transactions on its Binance Smart Chain (BNB) has surpassed 1.5 billion. The network achieved this milestone a mere 14 months after its launch on Aug. 31, 2020. According to BscScan, the daily number of transactions on the blockchain recently surged to over 10 million — just shy of its all-time high record of 13 million back on July 29. There also appear to be more than 108 million unique wallet addresses on BSC’s blockchain, compared to about 650,000 at the beginning of the …

Software giant Adobe is trying to make it easier for nonfungible token, or NFT creators to prove they are the artists behind their work by linking social media profiles and crypto wallet addresses. In an Oct. 26 announcement, NFT marketplace Rarible said it would be partnering with Adobe, allowing token creators to display the software company’s Content Credentials to verify the authenticity of the digital content. According to Adobe, this feature can add an NFT creator’s wallet address and social media information to the Content Credentials metadata of tokens listed on Rarible, helping “to fight misinformation with attribution and verifiable …

Cryptocurrency exchange Okcoin has reported the number of and trading volume of institutions surged significantly in the last year, driven largely by stablecoins and tokens in decentralized finance. In a report released on Oct. 26, Okcoin said it had seen a 450% increase in the number of institutional customers on its platform between September 2020 and September 2021, as well as a 124% increase in institutional trading volume over the same period. According to the report, 53% of the purchases institutional investors made in September were for altcoins. In addition, the customers showed “a greater appetite for non-Bitcoin crypto assets” …

The online gaming industry has been on the rise for the past few years and for a good reason. From a global pandemic pushing an online revolution to the ever-increasing mobile and internet penetration, more people are spending more time online. It is no wonder the industry is big money, raking in over $20 billion in revenue for 2020 alone. With an estimated 1 billion online gamers currently active worldwide, experts forecast growth in numbers reaching a whopping 1.3 billion active gamers by 2025. The numbers speak for themselves. Gamers are so enthusiastic about their favorite games, that some spend …

The past few months have seen an explosive uptake of nonfungible tokens (NFT) as crypto artists, gaming enthusiasts, musicians, celebrities and now fast food chains deploy the technology in various ways. Fast food giants such as McDonald’s, Burger King and Taco Bell are taking to NFTs because of their capacity to enable gamified promotions and distribution of their products and services. Here is a quick look at emerging NFT adoption in the fast-food sector. Taco Bell Taco Bell is a popular fast food brand in the United States thanks to its Mexican-style products. In a March 2021 marketing campaign, Taco …

Sadly, we live on a planet plagued by natural disasters, climate change and illness. In response to these worsening conditions, many non-government organizations and other all-around do-gooders have stepped up, seeking out opportunities to help improve the conditions prevalent in the world today. However, no matter how good one’s intentions are, these efforts only bring real change when brought together united, under one goal. Providing added complexity, the majority of charities today are facing declining donations among young people, not for the lack of willingness but for increasing skepticism about where donations are ending up. As donations become fewer, charities …

Social media platform Reddit appears to be hiring workers to support the design, build and maintenance of a nonfungible token (NFT) platform. According to a Greenhouse job posting, Reddit is looking for a senior backend engineer for a platform responsible for “millions of users to create, buy, sell and use NFT-backed digital goods.” The position requires at least five years of experience in backend development as well as the ability “to design and implement complex distributed systems operating under high load.” “If there is one thing we’ve noticed with NFTs, they too have an incredible power to create a sense …

Although decentralized finance (DeFi) is gaining popularity, to reach mainstream adoption, a cohesive user experience must become a focus. As crypto assets are being utilized in different ways, they are also becoming dispersed across more chains and protocols. Furthermore, for DeFi users, the added complexity of the latest industry developments, including new tokens, emerging yield farming opportunities and different projects, make it difficult to understand the lay of the land. The result is that users will require several different apps, software and other tools to track their portfolio. The comparison can be made to Instagram, which began as a simple …

Publicly-listed cryptocurrency and blockchain investment firm Tokens.com has announced a landmark agreement to acquire a 50% stake in metaverse real estate firm Metaverse Group in a deal worth in excess of $1.6 million. Tokens.com is expected to capitalize on the purchase — reportedly the highest purchase of a virtual real estate firm — through the development of asset opportunities for public retail investors seeking to gain greater exposure to nonfungible token, or NFT, and decentralized finance, or DeFi, assets. Metaverse Group operates a service akin to a traditional real estate firm in that it engages in property acquisition, development and …

The road to the adoption of blockchain and crypto in the marketing industry is a long and winding road. But make no mistake about it: Transformation is well on its way and the road will soon turn to a highway. As someone who has been a creative director, agency owner/partner, strategic planner, chief marketing officer for fintech startups and an entrepreneur, I’ve seen the marketing industry from multiple vantage points. What’s common in marketing revolutions? And while every so-called “marketing revolution” takes a somewhat different path, there are many commonalities. First of all, marketing agencies will get ahead of the …

Non-custodial cryptocurrency exchange ShapeShift has burned hundreds of themed collectible “cards” from the blockchain-based mobile game Spells of Genesis. The team said that the remaining cards in its possession will be placed under the control of its new decentralized autonomous organization, or DAO, and unlocked in limited tranches over the coming two years. According to on-chain data, parties including ShapeShift have burned at least 817 of the digital cards titled “ShapeShift the Wanderer” — originally minted in June 2015. This news followed an Oct. 12 announcement that the exchange intended to destroy 649 cards to make those in circulation “among …