Sport news-Page 21
Crypto.com to sponsor Aston Martin's Formula 1 team
Cryptocurrency exchange service Crypto.com has inked a partnership deal with car maker Aston Martin to sponsor the latter’s Formula 1 team. According to a report by Business Insider, the collaboration is a multiyear sponsorship on the occasion of the British car manufacturer's return to the F1 circuit in 2021 after a 61-year absence. However, the exact financial details of the sponsorship deal have not been made public. With the deal in place, Aston Martin’s F1 cars will be emblazoned with the Crypto.com logo, possibly providing significant exposure for the cryptocurrency exchange. According to Autoweek, the average viewing audience for the …
Business / March 2, 2021
How crypto is going to shake up the world of mixed martial arts
A team of mixed martial arts and marketing experts have created a fan-centric platform that’s designed to bring the sport into the digital age. MMAON says mixed martial arts is considered to be the world’s fastest-growing sport, with the likes of Conor McGregor propelling the discipline to an international stage. The online platform is designed to connect stakeholders of this thrilling sport — including organizers, athletes, sponsors and fans. With COVID-19 affecting MMA events globally, causing fights to be postponed and fans to stay at home, digitization has never been more important. Tomaž Ambrožič, a renowned sports marketing expert, described …
Altcoin / March 1, 2021
Europe’s most successful soccer club just got a cryptocurrency sponsor
The normalization of cryptocurrency advertising took another leap forward this week as Europe’s most successful soccer club announced a partnership with a Turkish Bitcoin (BTC) trading platform. Rangers Football Club, Europe’s most trophy-laden team with 115 competition wins to its name, will partner with Turkish cryptocurrency exchange Bitci Technology. The partnership will run until the end of the 2022–2023 season, and will see the Bitci brand appear on the club’s strip. The club will also launch its own fan token as part of the deal. The official Twitter account for the club announced the news on Feb. 17, stating: “RangersFC …
Technology / Feb. 18, 2021
Chinese lottery service 500.com acquires Bitcoin mining pool BTC.com
Chinese sports lottery service 500.com has acquired a major Bitcoin (BTC) mining pool, BTC.com. 500.com has entered into a share exchange agreement with Blockchain Alliance Technologies Holding Company in the Cayman Islands, according to a Tuesday announcement. As part of the deal, 500.com will acquire the entire mining pool business of Bitdeer Technologies Holding Company, including the domain name and a cryptocurrency wallet. Both the domain name and the wallet are operating under BTC.com but belong to Bitdeer, which is the parent company of Blockchain Alliance. According to the announcement, the first transaction under the share exchange agreement is expected …
Bitcoin / Feb. 16, 2021
AC Milan fans to use blockchain tokens to vote on soccer club motto
Italian football giant AC Milan has just launched its own fan token, enabling fans to vote on a club motto for the season. According to a Feb. 11 announcement, the club’s ACM fan token is now live on fan engagement Socios.com, which allows fans to purchase the token which gives access to club polls, VIP rewards, super-fan recognition, games and chat forums. The token debuted trading at $6.68. In partnership with blockchain firm Chiliz, AC Milan is debuting the ACM token with a team motto poll that will see ACM holders create and vote on a motto to inspire players …
Technology / Feb. 11, 2021
Japanese exchange Coincheck to list NFTs by Chiliz and Socios
Japanese cryptocurrency exchange Coincheck has partnered with major global fan token makers, Chiliz and Socios, Cointelegraph Japan reports. As part of the new partnership, Coincheck will list Chiliz and Socios’ non-fungible tokens, or NFT, on Coincheck's NFT marketplace, the company announced Monday. As part of the initiative, Chiliz and Socios will be rewarding fan token holders with NFTs. Coincheck originally announced that it was considering launching an NFT platform in August 2020. According to the latest announcement, Coincheck’s platform has already listed several NFTs for five popular games and gained exposure to over 2.2 million users. Coincheck’s executive director Kensuke …
Nft / Feb. 1, 2021
Hat-trick hero: Empty stadiums get blockchain and soccer to play together
In a first for professional soccer, Spanish team DUX Internacional de Madrid has used crypto to buy a new player. Ex-Real Madrid player David Barral is a new acquisition for the club facilitated by the cryptocurrency trading company Criptan. Although technically this is not the first recorded Bitcoin (BTC) transfer, amateur Turkish club Harunustaspor bought 22-year-old player Omer Faruk Kiroglu back in 2018 for 0.0524 Bitcoin and 2,500 Turkish Lira. This move was performed to gain attention for the club in international media for doing “something new” but not necessarily sparking blockchain adoption in soccer. DUX’s acquisition is indicative of …
Adoption / Jan. 24, 2021
Ukrainian football club Dynamo Kyiv to launch blockchain-based fan tokens
Ukrainian football team Dynamo Kyiv is launching its own fan token and digital marketplace powered by blockchain technology. According to a Monday announcement, the team has partnered with Moonwalk, a company specializing in creating digital economies for brands, to release a set of loyalty initiatives for its fans. Dynamo Kyiv fans will be able to earn digital tokens for “social actions” such as playing prediction games or engaging with the club on social media. The tokens will then be spendable as reward points for accessing merchandise drops, joining VIP events or receiving discounts when purchasing goods at the stadium. The …
Blockchain / Jan. 6, 2021
Binance launches trading and staking for three more Chiliz fan tokens
Binance, the world’s largest cryptocurrency exchange by trading volume, is listing another batch of fan tokens by a major sports-focused token platform, Chiliz. According to a Dec. 23 announcement, Binance Launchpool — a platform allowing users to stake tokens for up to 30 days to earn rewards — will soon feature three more sports fan tokens: Dota 2 esports team OG, Atlético de Madrid Football (ATM), and AS Roma Football Club (ASR). As part of the new allocations, Binance users will be able to stake Binance Coin (BNB), Binance Dollar (BUSD), and Chiliz (CHZ) against OG, ATM and ASR fan …
Bitcoin / Dec. 23, 2020
İstanbul Başakşehir is the latest soccer club to launch a fan token
İstanbul Başakşehir, last season’s winner of the Turkish soccer league, has joined the Socios platform and will launch its own fan token ($IBFK) by the end of 2020. $IBFK, like other fan tokens in the Socios ecosystem, confers voting rights and rewards upon holders, and is designed to boost fan engagement and monetize various fan experiences, both online and offline. Token holders can vote in polls on club decisions and earn points that, once accumulated, can be cashed iin exchange for VIP game tickets or opportunities to meet club players. İstanbul Başakşehir is the third Turkish club to sign on …
Adoption / Nov. 11, 2020
Bayern Munich joins the blockchain-based fantasy soccer trend
German soccer club FC Bayern Munich, which plays in the country’s Bundesliga, is entering the world of blockchain-based fantasy soccer. The Ethereum blockchain-based fantasy soccer game Sorare, which Bayern joined this week, already counts over 100 participant clubs, including high-profile names such as Paris Saint-German, Juventus, PSG, and Atletico Madrid. FC Bayern Munich is itself no stranger to collaborations with blockchain projects, having partnered last fall with Stryking Entertainment to produce digital collectibles of its players. These cards are both collectible and playable as part of a fantasy-league style challenge. In announcing its Sorare deal to fans, FC Bayern Munich …
Blockchain / Nov. 10, 2020
Sports fans can trade ‘fractional NFTs’ based on real-life sports statistics
A new decentralized exchange for fantasy stocks allows users to trade fractional NFTs with values that are influenced by real-world events — gamifying DeFi while bringing it into the thriving non-fungible tokens market. TradeStars is a fantasy sports stocks trading game on top of the Ethereum and Matic Layer 2 blockchains. The company is tokenizing the real-life performance statistics of some of the world’s most popular athletes through a unique implementation of Fractionable NFTs — a marked change from other platforms that focus on creating collectibles of players themselves. Fractional NFT markets can be compared to the liquidity pools seen …
Blockchain / Nov. 9, 2020