From video game enthusiasts monetizing their passions as shout casters to fashion influencers supercharging their careers into livestreamers on e-commerce platforms, the creator economy flourished, evolved and matured in the past year. Largely catalyzed by the ongoing COVID-19 pandemic, contemporary creators benefited from the gradual shift in consumer behaviors as more people came online across the globe. Now valued at over $100 billion, the creator economy is witnessing staggering growth as the worlds of e-commerce, social media and online communities converge. With opportunities mounting in social tokens and corresponding virtual playgrounds such as the Metaverse, the year ahead seems to …
Following Vitalik Buterin’s call for more social application use cases on Ethereum earlier this summer, multiple crypto companies voiced intentions to build decentralized versions of mainstream social networks like Twitter. However, to create and view crypto-centered social platforms as merely decentralized versions of Twitter is shortsighted. The moral and technical implications of creating truly decentralized social networks that abide by Web 3.0 principles extend far beyond what the idea of “decentralized Twitter” currently encompasses. Beyond mere decentralization, there are four key themes central to the idea of crypto social development: private communication and censorship resistance, moderation, decentralized governance, and secure …