Global implementation of blockchain technology in the food industry continues to grow as the world’s biggest food and beverage company, Nestlé, doesn’t put its blockchain efforts on hold. On April 6, Nestlé announced that the company is expanding its long-running IBM Food Trust blockchain technology platform to its coffee brand Zoégas. Getting all necessary coffee info from blockchain database With this new implementation, Zoégas coffee lovers will now be able to trace select coffee editions back to different origins in Brazil, Rwanda and Colombia, the company said. Additionally, consumers will be able to access some relevant coffee information including time …

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry Committee for Web Standards (JICWEBS) — a British United digital ad trading standards body — the new initiative aims to assess the potential of blockchain in the digital ad supply chain, as business media outlet Campaign reports on July 16. First announced in May 2019, the JICWEBS blockchain-powered pilot is now joined by global industry giants’ respective media agencies, Zenith, OMD UK and Manning Gottlieb OMD, who will evaluate blockchain’s capabilities in the digital ad industry for …