American retail giant Walmart has taken its first steps into the Metaverse with the launch of Walmart Land and Walmart's Universe of Play on Roblox. According to the company's Monday announcement, Walmart Land focuses on "immersive experiences" with key features including a physics-defying Ferris wheel, unlockable tokens and badges, an interactive piano walkway and a D.J. booth for users. See Walmart like never before Walmart Land is our new world on #ROBLOX with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch …

Nonfungible tokens (NFTs) continue to see increased utilization as the possible applications of the technology have begun to be recognized in sectors ranging from sports entertainment to real estate. One subsector of this market that has seen a spike in momentum on Feb. 28 are fan token projects, protocols that allow their holders to participate in the governance of their favorite sports brands and receive specialized NFTs and other unique redeemables. Data from Cointelegraph Markets Pro and TradingView shows that the three biggest gainers over the past 24-hours were FC Barcelona Fan Token (BAR), AS Roma Fan Token (ASR) and …

The world’s most popular sport suffered an own goal as European clubs canceled their partnerships with Bitci, a Turkish crypto exchange. However, plenty of substitute crypto companies are on the bench, ready to bring crypto to the mainstream through soccer. Growing yet unclear cryptocurrency regulations in Turkey have reportedly hampered the company’s ability to make payments, leading to a lack of confidence among major soccer clubs. Portugal’s Sporting CP, the green-and-white-striped footballers famed for being the club where Cristiano Ronaldo cut his teeth, whereas Italian club Spezia, play in Italy’s Serie A, have also canceled their partnership with Bitci. The …

This year has seen a number of high profile partnerships formed between the cryptocurrency sector and major sports leagues, teams and individual players. Nowadays players engage with their fans by issuing limited edition NFTs and other perks that are associated with crypto and blockchain technology. Crypto companies are also making their presence known stitching their names on jerseys, buying stadium naming rights and paying for cleverly placed primetime commercials between game breaks. One project that has seen a recent surge in interest thanks to its focus in the world of sports and helping fans interact with their favorite teams and …

Italian football giant AC Milan has just launched its own fan token, enabling fans to vote on a club motto for the season. According to a Feb. 11 announcement, the club’s ACM fan token is now live on fan engagement Socios.com, which allows fans to purchase the token which gives access to club polls, VIP rewards, super-fan recognition, games and chat forums. The token debuted trading at $6.68. In partnership with blockchain firm Chiliz, AC Milan is debuting the ACM token with a team motto poll that will see ACM holders create and vote on a motto to inspire players …

European football giant AC Milan is the latest sporting organization to jump on the blockchain bandwagon after it announced the impending launch of the $ACM fan token on the Chiliz (CHZ) blockchain. With the launch expected to commence in the coming weeks, ACM token holders will be able to use their tokens to redeem various exclusive rewards and take part in interactive activities with the club and players. The addition of AC Milan takes the number of sporting organizations on the Chiliz blockchain to 20. These include fellow European football heavyweights FC Barcelona, Paris Saint-Germain, AS Roma, and Atletico Madrid, …

The captains regent of the Republic of San Marino, Nicola Selva and Michele Muratori, have issued a governmental decree on blockchain tech for businesses, according to a recent document. The new decree outlines procedures for registering a blockchain-based organization with the “Istituto per l’Innovazione della Repubblica di San Marino,” or San Marino Innovation Institute. According to the decree, blockchain-based organizations in the Republic of San Marino, the EU, or any country not classified as “high risk” and also considered relevant to the purview of San Marino legislation, may apply for registration with the institute. The institute sets out to provide …