A transition to Web3 and the metaverse have been a topic of conversation for a while now, meaning both market participants and ordinary users already recognize the value blockchain can deliver. However, despite the benefits being heavily communicated, the entry threshold is much too high for the average user, often requiring special training, experienced consultants and other state-of-the-art resources to actually do so. Consider that in a Web3 setting, monetizing activities, creating games and holding events incorporates underlying blockchain and token technology, which requires a learning curve for those without experience. Not to mention, the extensive business opportunities are significant …

Last week, 55,000 parcels of “virtual land” were sold on the Ethereum blockchain for more than $300 million, the largest nonfungible token (NFT) mint ever. It wasn’t without controversy. In return for shelling out close to $6,000, a purchaser received an Otherdeed NFT, which authenticates that buyer’s ownership of a patch of digital real estate in developer Yuga Labs’ new Otherside game environment. What can you do with a plot of virtual ground? Well, you can develop your own online games on it or build a digital art gallery, among other things. Moreover, you might expect a lot of online …

People and companies are investing a lot of money in land and spaces in the metaverse, just the way they do in the real world, hoping to get a return. This means understanding the metaverse and its full potential, especially in terms of using advertising to generate passive income from their investments. Consider that the metaverse is more than a trendy new thing; it is the next iteration for the internet and, therefore, a logical transition for investors and marketers. Within this metaverse, also described as a digital realm, users can participate in another channel in a user’s marketing mix, …

Ready Games, provider of developer and creator tools for the Web3 community, will launch a new ecosystem with the goal of incentivizing Web2 game creators to explore and switch to Web3 with minimal development time and cost while distributing games “as normal” through traditional app stores. On Friday, the company announced the launch of the ecosystem that will include the utility token AURA and a set of developer tools, specifically aimed at bringing mobile Web2 games into Web3 in compliance with Apple and Google app stores’ rules. This process took only five days in the ecosystem’s Alpha version, Ready Games …

Blockchain technology is already recognized as a disruptive force in the industry. However, its complex algorithms and decentralized format are not the only things that will propel its adoption. Applications or use cases that truly position the technology for widespread usage across several industries will play a significant role as well. In the case of the blockchain, this adoption is said to be led by gaming, an industry ready for a new foundation, as the technology’s first “real use case.” Consider that with blockchain, the monopolistic market could shift to a multiverse with more immersive games than previously seen, an …

The Crocodile Minter Australia Zoo, the famous animal sanctuary owned by Terri Irwin, the widow of Steve Irwin or the crocodile hunter, has launched a nonfungible token (NFT) project called “Wildlife Warriors.” Wildlife Warriors is also the name of a nonprofit organization founded by the Irwins in 2002 which focuses on the protection of injured, threatened or endangered wildlife. All profits from the NFT sales will be donated to the Australia Zoo and Wild Warriors conservation efforts. The NFT collection is a part of the 20th-anniversary celebration of the Australia Zoo, and users can now sign up for the allow …

The Italian high-end fashion label Gucci has announced it will begin accepting cryptocurrency payments by the end of the month in five of its United States stores, with plans to extend the service to all of its 111 stores in North America. Gucci will accept 12 cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ether (ETH), Wrapped Bitcoin (wBTC), Litecoin (LTC), Shiba Inu (SHIB), Dogecoin (DOGE) and five U.S. dollar stablecoins, according to Vogue Business. Customers paying with crypto in-store at the pilot locations in New York, Los Angeles, Miami, Atlanta and Las Vegas will be sent an email with a …

Holders of the popular memecoin Shiba Inu (SHIB), will now be able to use the cryptocurrency to purchase land in the Shiba metaverse. On Wednesday, the Shiba Inu team took to Twitter to reveal that the SHIB token could now be used to mint parcels of land in the recently unveiled virtual reality project “SHIB: The Metaverse.” New minting option has been released on https://t.co/f2oLn05qWk! Mint lands with $SHIB! Minting with $SHIB Details: 0.2 ETH equivalents in $SHIB 0.3 ETH equivalents in $SHIB 0.5 ETH equivalents in $SHIB 1 ETH equivalents in $SHIB#ShibTheMetaverse #ShibMV pic.twitter.com/mOrpwDSkDK — SHIB: The Metaverse (@ShibTheMV) …

The Dubai Virtual Asset Regulatory Authority, or VARA, has purchased land in the virtual reality world The Sandbox (SAND) as part of its plans to set up a metaverse headquarters. In a Tuesday announcement from Emirates news agency WAM, VARA said the metaverse entry was aimed at facilitating “collaborative engagement” between virtual asset service providers, international regulatory authorities, and industry leaders. In addition, the Dubai regulator said establishing its “MetaHQ” office could help reach “younger licensees” entering the virtual world. "By expanding VARA’s resources to a borderless audience through the Metaverse, Dubai is creating a prototype Decentralised Regulator Model, inviting …

In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century. With the news that Meta plans to take a nearly 50% cut of virtual asset sales in Horizon Worlds, it will not be surprising if independent artists and content creators turn away from the Metaverse entirely. Or at least from its Meta rendition, no matter how excited the company might be about the creator economy. It’s one thing to pay this much when the …

Stokely-Van Camp, the beverage company with the original rights to market and produce Gatorade, may be exploring releasing virtual sports drinks in the metaverse. According to records submitted to the United States Patent and Trademark Office, or USPTO, on Wednesday, Stokely-Van Camp filed two applications for the word Gatorade and the sports drink’s “G”-shaped orange, black and white logo to be used in connection with “virtual beverage products” and nonfungible tokens, or NFTs. The filings suggest Gatorade may be preparing to introduce its branded products to the metaverse. Getting dehydrated from a workout in the metaverse? Gatorade will have you …

The burning rate of Ethereum has spiked to new all-time high (ATH) levels following the heavily anticipated sale of tokenized land plots in Yuga Labs’ upcoming Metaverse project the “Otherside.” Yuga Labs, the creators of the Bored Ape Yacht Club (BAYC), sold 55,000 virtual land nonfungible tokens (NFTs) dubbed “Otherdeeds” on Sunday. The overwhelming demand for the tokens saw Ethereum gas fees shoot up so high that a handful of users paid as high as 2.6 Ether (ETH), or $7,400 at the time of writing, to 5 ETH, or $14,270, just to get their transactions through. A base fee of …