Following Binance’s acquisition of CoinMarketCap, we have some great news for Changpeng Zhao: the silver medal is still worth winning. To celebrate the seventh anniversary of the platform’s launch, CoinMarketCap invited crypto industry participants to ‘roast them’ today. And we’re happy to oblige. @Cointelegraph: Since your writers never create any original content, wanna try your hand at being creative for once and roast us? #RoastCMC — CoinMarketCap (@CoinMarketCap) May 1, 2020 We reviewed the numbers with Jonathan Chu, VP of Product at Blockfolio, to find out if CZ really bought the ‘top of the funnel’ — and at least one …

A company that aims to change advertising through blockchain announced its decentralized application is now functional across several social networks, including Facebook, Instagram, Twitter and YouTube. The Atayen-owned Smart Advertising Transaction Token, known as SaTT, claims it upgrades the advertising transaction process thanks to blockchain while removing the high costs associated with launching a campaign, reducing payment delays for publishers that rely on ad revenue, and injecting some much-needed transparency into the industry with performance-based payments. At the same time, this helps remove from the process third parties that inflate costs for everyone, achieves automation and allows brands to assess …

A Nasdaq-listed company says it is creating a blockchain-enabled platform designed to decentralize data and empower consumers — all while giving brands an alternative to Facebook and Google in the quest to reach the public. Phunware says it is leveraging 10 years of mobile technology experience to enable brands to deliver relevant content to a highly targeted audience, increasing engagement and resulting in a more memorable experience. Customers who share their data with a brand or build loyalty by engaging in profitable behavior, receive incentives, the team adds. Businesses can also begin to benefit from the technology by “supercharging” their …

The Australian Securities and Investment Commission (ASIC) published new initial coin offering (ICO) and cryptocurrency guidelines on its official website on May 30. The regulator detailed the prerequisites that a cryptocurrency business needs to follow in order to comply with both the Australian Corporations and ASIC Acts, but did not cover regulations enforced by other national institutions. Notably, the guideline specified that if a crypto asset is a financial product, then the issuer and firms dealing with it are required to hold an Australian financial services license. The report also notes that miners will be considered part of the clearing …

Swedish digital marketing company Tradedoubler has launched a blockchain-based platform to connect publishers with advertisers, according to a press release published on Feb. 27. The digital ad network, which will serve as a decentralized data storage, enables automated and more transparent interactions between advertisers and publishers, or websites looking to host ads. The platform is scheduled to launch on March 20, 2019, with other functionalities to be introduced in the second half of 2019. The publisher’s interface, which will be the first solution available, includes such features as product feeds, deeplink generator, support center and a streamlined report generator. Tradedoubler …

Where do loyalty programs fit in? This marketing tool has been suffering issues for years. In the non-crypto world, consumers are overwhelmed by the number of schemes offered by retailers and are disappointed by the rewards. Blockchain projects are hoping to inject some innovation into this sector by offering schemes which are meaningful to shoppers. The startup behind Elipay — Eligma — says its approach involves a universal loyalty scheme. Instead of carrying around a wallet full of cash and credit cards, consumers will be able to shop and receive rewards from a plethora of merchants in one place. The …

Former Twitch exec Matthew DiPietro has joined crypto startup Kin Ecosystem Foundation as chief marketing officer (CMO), PR Newswire reports September 18. After serving eight years as senior vice president at the popular live streaming platform Twitch, DiPietro will now be responsible for developing marketing and brand strategies for Kin, the cryptocurrency launched by Kik Interactive, as specified on the expert’s LinkedIn profile. According to PR Newswire, DiPietro drove brand development for Twitch, as well as led all marketing projects, including the launch of community convention TwitchCon that is devoted to Twitch and the culture of video game streaming. Having …

A company says it has created the first decentralized machine learning platform on the blockchain – giving organizations of all sizes the ability to discover new patterns in their data, predict when sales are going to be made, and increase clickthrough rates from customers. According to GNY, its main motivation when it was established in 2015 was finding a way for “vast amounts of digital data left behind by people to be organized and analyzed to provide business, marketing and social impact solutions.” GNY’s founder and chief R&D officer Richard Jarritt explained: “It was one of our aims to push …

An ad exchange network is combining an artificial intelligence (AI) system with blockchain technology to tackle eye-watering levels of fraud in the industry and stop consumers from being bombarded with irrelevant ads at inappropriate times. NOIZ Chain says the public, and the brands trying to reach them through advertising, have seen their patience wear thin following a slew of scandals involving digital media. While consumers have been reeling from the Cambridge Analytica scandal, that resulted in millions of Facebook users having their data sold and used without consent, advertisers have been falling victim to bots which generate fake clicks, meaning …

Financial services corporation American Express (AmEx) has announced a blockchain application to its Membership Rewards program in partnership with online merchant Boxed, Associated Press reported May 23. AmEx announced that it is integrating blockchain technology developed by Hyperledger, an open source blockchain project under the Linux Foundation, to let merchants design customized offers for AmEx cardholders in order to increase customer engagement. AmEx has started with Boxed, allowing the company to reward its clients for purchasing specific items, but AmEx reportedly expects to make the program available to almost all their merchants in the coming months. Apart from promoting specific …

What’s the secret to a successful initial coin offering (ICO)? It is not uncommon to see a big crowd turn up for the ICO of Blockchain startups with only a business concept, while others attract only a trickle of investment. A company may have the most advanced technology in the market, but if its Internet advertising does not reach its target market, potential investors and clients may not show up for the ICO party. Performance marketing has been identified as the best way to optimize lead generation efforts, but its implementation has been flawed. Any incentivization of advertisers and publishers …

Today, CPA marketing became the most popular marketing model - which is not surprising, considering all its advantages. That is why launching a CPA network can be a quite profitable business - with a correct approach, of course. Main obstacles However, just as in any other business, there are a number of problems here, which can ruin the network even before it gets off the ground: Inadequate competence of the team in regards to affiliate marketing; Strong competition - just as in any other popular and actively developing industry; The lack of traffic owners in the network; The lack of …