Popular male grooming product manufacturer Axe is set to launch a limited run of Dogecoin-themed body spray dubbed “Dogecan.” Axe’s Dogecans will be given out for free, with consumers encouraged to register on the firm’s website for a chance to receive a can. However, the marketing campaign appears to be unavailable to Dogecoin (DOGE) fanatics outside of the United States. vibes for tm #dogecan 07.20.21 pic.twitter.com/KjgKn4K6Wx — AXE (@AXE) July 19, 2021 The company has already sent out early samples to popular Dogecoin personalities, including Dogecoin co-founder Billy Markus, popular Twitter account Dogecoin Rise, and musician and DOGE proponent Lil …

Chinese banks have begun a hard sell of digital yuan wallets, asking staff to recruit hundreds of new users each year. According to a translation of a June 6 article from Shenlian Caijing, employees of top banks such as the Industrial and Commercial Bank of China and the Bank of Communications, along with four other state-owned banks, have been instructed to promote digital yuan wallets to an average of 200 to 300 people a year. To entice new users, employees are able to offer an odd variety of small gifts, such as “laundry detergent, data cables, card holders, Chinese knots, …

One of the most intractable problems in decentralized finance (DeFi) may be facing a ecosystemwide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts. Automated market maker Uniswap announced on Tuesday a collaboration with esports group Team Secret. Funded by the Uniswap Grants Program, Uniswap will become an official sponsor of the team in exchange for $112,500. In an announcement blog post, Team Secret said that it will be “developing exclusive content and esports activations” for the Uniswap community, as well as helping Uniswap reach a new user base. Team Secret's …

Programmatic advertising is big business — bringing in billions of dollars in revenue every year. Now, a decentralized marketplace is connecting publishers and brands over the blockchain, enabling them to make direct deals. Adshares says that its platform offers crucial advantages over mainstream rivals such as Google Ads, and crypto-focused alternatives including Coinzilla and Cointraffic. As well as delivering lower fees, its servers are decentralized — and innovative systems help to minimize the possibility of ad blocking, something that starves websites of revenue. A simple onboarding process makes it easy for all parties to start using its service, and the …

Digital collectibles platform Terra Virtua has tapped branding veteran Pierre Dadd to lead its marketing division, offering yet another example of a high-profile executive transitioning to a blockchain company. Dadd was hired for the position of marketing director, Terra Virtua announced Wednesday. Dadd has over 20 years of experience in marketing and brand development, making him a strong candidate to spearhead Terra Virtua’s marketing efforts. Dadd’s LinkedIn profile suggests he has been involved with the company since at least April. Prior to accepting the position, he headed his own private brand consulting fir for three years. He also has long-tenured …

Advertising and marketing are at the center of the economy — but more often than not, existing practices can end up being grossly inefficient. One platform that is using cryptocurrencies to deliver better results for big brands is Wabi. Here, co-founder and CEO Alex Busarov explains how its approach compares with traditional forms of marketing… and how consumers benefit. 1. Hello! Can you tell us briefly what Wabi does? Wabi is a unit of value exchange between brands and consumers, and it works like a supercharged loyalty point. Consumers participating in our ecosystem get incentives in Wabi points, while brands …

A trading platform has vowed to make crypto fun again by enabling users to unlock achievements linked to buying, selling and holding assets. EXMO says its new feature is designed to reward the exchange’s most active customers, increase loyalty, and find a new generation of brand ambassadors. Gamification has become an increasingly important development in the worlds of business and marketing — and research suggests that they can have a considerable effect on things like employee morale and customer sign up rates. How it works EXMO is launching a total of 50 achievements that are going to be up for …

According to a report yesterday from the Miami Herald, cryptocurrency exchange FTX is preparing to finalize a deal to sponsor the home of National Basketball Association team the Miami Heat — a move that will grant the exchange exclusive naming rights for the 19,600 arena. “Miami-Dade County is getting closer to signing a cryptocurrency company to replace American Airlines as the naming-rights sponsor of the Miami Heat’s downtown arena, according to several sources — a deal that would deliver the NBA its first venue tied to bitcoin and other electronic currencies,” reads the report. The Herald also noted that “Internet …

A crypto-driven advertising platform has announced that it is integrating Binance’s Smart Chain, amid concerns about transaction fees on the Ethereum network. SaTT’s solution has been designed to transform the relationship between advertisers and publishers. Smart contracts ensure that brands only release funds once they can verify a campaign’s objectives have been met. Publishers also get a chance to monetize their audience and receive payment far more quickly than they do at present. But with average transaction fees on the Ethereum blockchain surging to record highs in February — breaking $25 at times — SaTT says that its ability to …

Many of the most popular decentralized finance protocols are getting a front-end makeover, but will the new looks and sleeker interfaces bring widespread adoption? Critics have long held that the barrier to entry for DeFi is significant, both for the amount of knowledge required to participate as well as for oftentimes clunky interfaces. However, a spate of projects including Sushiswap, Curve, Yearn.finance, BadgerDAO and Synthetix have recently rolled out or are planning new front-end releases, ones which may make interacting with the protocols easier. The new looks are occasionally coinciding with significant technical developments. Synthetix’s successful layer-two launch led to …

On November 21st, the world’s first social media-managed, personality-branded non-fungible token (NFT) revealed itself to the cryptotwitter world: Axie #265, also known as “Axia.” Axies — the cute, digital critters inspired by Pokemon — populate the rapidly growing blockchain-based game Axie Infinity. Each one is backed by an NFT, and even those who have never played Axie Infinity might be familiar with Axies due to the preposterous sums they fetch on the secondary market: one Axie recently sold for 300 Ether, or over $130,000 at the time of the sale. High prices seem to be part of what drew Axia …

On Wednesday, a 52-year old man named Fok Fook Seng of Singapore was found guilty of operating a multi-level marketing scam linked to the cryptocurrency Ponzi scheme OneCoin. Since its inception, the OneCoin crypto scam has defrauded investors of more than $4.4 billion. According to local news outlet Channel News Asia, Fok was convicted for promoting the MLM scheme between January 2016 and June 2017 and was fined 100,000 Singapore dollars (~$72,000). The police first pressed charges against him in April 2019 under the Multi-Level Marketing and Pyramid Selling Prohibition Act, which they said was the first of its kind. …