A conventional treasure hunt is a game where players use hints or a map to find hidden objects, which are typically tangible items, such as coins, toys or other rewards. The game typically takes place outdoors and calls for both physical effort and problem-solving abilities. However, blockchain treasure hunts are becoming increasingly popular as blockchain technology gains wider adoption and people become more interested in exploring new and innovative ways of using this technology. A blockchain treasure hunt uses the security and transparency of blockchain technology to create a new type of game that can be played by anyone, anywhere …

Founder of “My Big Coin” and convicted fraudster Randall Crater has been sentenced to 100 months in prison and has been ordered to pay over $7.6 million to the victims of his fraudulent scheme. The U.S. Department of Justice (DOJ) said on Jan. 31 that Crater was sentenced by United States District Court Judge Denise Casper in Massachusetts. The sentence comes around six months after Crater was convicted by a federal jury on Jul. 21, 2022, on four counts of wire fraud, three counts of unlawful monetary transactions and one count of operating an unlicensed money-transmitting business. Randall Crater, the …

Before its liquidity issues and bankruptcy filing in November, FTX was well known for its prolific stance on making sponsorship deals. Even with many in and out of the space now associating the exchange with failed financial institutions, traces of the promotional glitter bomb it has unleashed on the world aren’t likely to go away anytime soon. In Abu Dhabi, attendees for the Gumball 3000 motor rally in November noted on social media that wristbands for the event and more than one of the vehicles bore FTX’s logo, as did advertisements around the city. The crypto exchange did not appear …

Early in 2021, markets for nonfungible tokens (NFTs) started to gain some notoriety, and by the end of March 2021, this new market for digital assets had a total lifetime traded volume of about $550 million. Any digital asset can be an NFT including collectibles, artwork, video game characters, virtual world objects and digitized sports. A blockchain, often one on the Ethereum network, is where an NFT’s ownership is recorded. However, the sale of this digital asset will result in ownership transfers and the blockchain recording of the crypto payment received. This isn’t to say that NFTs and cryptocurrencies are …

The Board of the International Organization of Securities Commissions (IOSCO) believes the regulators on both national and international levels need more power to address increasing risks and challenges from the “digitalization of retail marketing and distribution.” In its report, published on Oct. 12, IOSCO proposes measures for the member countries to consider when determining their policy and enforcement approaches to retail online offerings and marketing, given the new challenges that rise with the proliferation of crypto assets. Talking about these risks, the report focuses on the use of behavioral and gamification techniques and pays special attention to influencers who participate …

In July 2021, TikTok hit three billion downloads. The social network boasts more than one billion active monthly users. And, in the United States, TikTok is now more popular with Generation Z than Instagram. Over the last six months, Bitcoin (BTC) has seen a drop of more than 70% from its all-time high north of $69,000 in 2021. Market volatility is to be expected. But, if decentralized finance (DeFi) is looking to have a future, it needs to be embraced by more people. The aforementioned volatility (as well as the cynicism of cryptocurrency in general) puts many investors off. Fortunately, …

The paths of traditional finance and the cryptocurrency industry have intersected again, with a crypto startup coming to save the iconic Euro monument in Frankfurt. Frankfurt-based crypto startup Caiz Development will provide 1 million euros, or about $961,000, in funding over the next five years to rescue the famous Euro sculpture. Announcing the news on Tuesday, Caiz said that the firm saw a good marketing opportunity in supporting the sculpture by obtaining unique exposure. Through the funding, the firm was able to put its product board next to the 14-meter-high euro sign bearing 12 yellow stars, which represent the original …

Amid Dubai moving forward with a new license program for cryptocurrency service providers, local regulators are introducing additional marketing and advertising rules for the industry. Dubai’s Virtual Asset Regulatory Authority (VARA), the city’s dedicated crypto regulator, reportedly announced new regulatory guidelines on marketing, advertising and promotions of virtual assets on Aug. 25. In the rules, the VARA referred to all forms of outreach, communications and advertising, dissemination of information, building awareness, customer engagement, investor solicitation and others, the local news agency Gulf News reported. The guidelines cover all virtual asset-related communications and entities publishing information on Dubai-based media websites, search …

The hype surrounding nonfungible tokens (NFTs) has allowed some of the world’s most iconic brands to rake in hundreds of millions of dollars in additional revenue, underscoring the mass consumer appeal of digital collectibles. Leading brands including Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany have amassed a combined $260 million worth of sales from NFTs, according to data from Dune Analytics that was first reported by NFTGators. Nike’s NFT drops have amassed $185.3 million in revenue, with volumes in secondary markets approaching $1.3 billion. Dolce & Gabbana has generated $25.6 million worth of NFT revenue. Tiffany, which only recently …

Crypto television advertising spending has reportedly fallen off a cliff in the United States, reflecting the current state of the markets, however, that's no excuse to take a break, two crypto firms tell Cointelegraph. An Aug. 17 report from Bloomberg highlighted that television ad spending among the largest crypto trading firms hit the lowest mark in over a year, with only $36,000 spent in July according to ISpot, down 99.9% from $84.5 million in February. The $84.5 million ad spend was achieved during the U.S. Superbowl period when Crypto.com, FTX US, and Coinbase splurged on high-profile ads to raise awareness …

Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC’s first-ever layer-1 blockchain partner. The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA) and VeChain’s marketing assets and brand will be integrated across the UFC in live events, in-arena promotion, social media and other areas. The deal is reportedly worth almost $100 million over a minimum five-year partnership, according to an anonymous source quoted by Sports Business Journal. The UFC’s senior vice president of global partnerships, Paul Asencio, said the …

Dogecoin (DOGE) rival Floki Inu (FLOKI) has begun what it calls an “aggressive” marketing campaign in London, plastering advertisements around the city’s train stations and on its famous red buses. Floki Inu announced the new campaign in a Sunday blog, noting that “the people’s cryptocurrency” will start advertising on the side of 100 buses and on 203 posters in the city’s underground train stations starting from Monday. #FLOKI's new and aggressive London campaign will start tomorrow Monday, April 25.$FLOKI to be featured on: - 100 buses across the streets of London. - 203 strategic placements across London Underground. These ads …