Consumers in India are getting more options for a digital shopping experience as major local e-commerce platforms increasingly experiment with blockchain and metaverse. Indian shoppers can try out products from brands like Puma and Nivea in the gamified, interactive metaverse. That is thanks to local e-commerce giant Flipkart launching a metaverse space for consumers to discover products in a photorealistic virtual destination and shop. Flipkart officially announced the launch of Flipverse on Oct. 17, aiming to bridge the best of the online and offline shopping experience. Developed in collaboration with Polygon-incubated organization eDAO, Flipverse allows shoppers to create a metaverse …

Former Google executive Surojit Chatterjee has joined Coinbase as the company’s new chief product officer. Before joining Coinbase, Chatterjee worked as a Google’s vice president of product, tallying 11 years at the internet company, Coinbase CEO Brian Armstrong wrote in a Jan. 29 blog post announcing the hire. An experienced hire During his time at Google, Chatterjee headed up the internet giant’s shopping branch. Prior to Google, Chatterjee served at the helm of Indian e-commerce venue Flipkart as its head of product, the blog post detailed. “Surojit’s 11 years at Google will be valuable as we continue to scale Coinbase …