On Thursday, Adidas announced it was entering the Metaverse in collaboration with Bored Ape Yacht Club, gmoney NFT, and PUNKS comic. In an article posted on the Adidas mobile app, the developers behind the initiative said the following: This autumn, Adidas, known for celebrating ideas at the bleeding edge of originality, it settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain …

Hip-hop legend Snoop Dogg has debuted his first nonfungible token (NFT) collaboration with artist Ryan Colditz (Coldie) in the final release of the Decentral Eyes Portrait Series. The “Decentralized Dogg” NFT was minted on SuperRare on Nov 29 at 7:15 PM UTC and will be on auction until Dec 3. SuperRare is a digital NFT marketplace that caters to buyers willing to pay up for more exclusive pieces. The NFT is a stereoscopic 3D collage of 10 different portraits of Snoop Dogg from various stages throughout his life, underscored by an original NFT-inspired soundtrack by Snoop. At the time of …

The music industry has undergone a massive transformation in recent years. We have seen the advent of the internet leave its mark on music, and most notably, 1999 spelled the coming of Napster. This then-revolutionary peer-to-peer online streaming service defined a whole generation and enabled musicians to share their creations with the world. Streaming has become the dominant format for music today, through Apple, Amazon, Tencent Music and the clear category winner — Spotify. The goal of distribution services and platforms like Spotify is to enable and empower artists to create more without worrying about anything besides honing their craft. …

Trading volumes across various verticals of nonfungible tokens (NFTs) have been on a tear this year. Combined sales for collectible and art NFTs have reached $7.4 billion as of Q4 2021. The art NFT market has grown from $17.8 million on January 1 to $1.8 billion in total sales as of Nov. 5, 2021. At the beginning of 2021, the collectible NFT market started with a total sales volume of $55.5 million. It has since ballooned to $5.6 billion. As reported by Reuters, total NFT sales volumes jumped from $1.3 billion in Q2 to $10.7 billion in Q3. Record sales …

Multimedia film director and artist Yi Zhou is set to mint the first-ever royal nonfungible tokens, or NFTs, based on the story of Italy's House of Savoy. The digital works are made in collaboration with the House of Savoy's (non reigning) descendent, Emanuele Filiberto di Savoia, Prince of Venice. The House of Savoy is known for playing a pivotal role in the Unification of Italy, or the "Risorgimento", over 150 years prior. Its then king, Victor Emmanuel II, acted as a symbol of the movement. Together with the Sardinia-Piedmont premier Camillo Benso, known as the Count of Cavour, revolutionary activist …

Lawyers for major fast food chain Jack in the Box have filed a lawsuit against crypto exchange FTX US for copyright and trademark infringement of its "Jack" mascot. According to federal court documents filed in the Southern District of California on Nov. 3, Jack in the Box's legal team is requesting a jury trial, claiming FTX US’ Moon Man character — Lou Nar, an adult male typically dressed in polo shirts with the head of a moon used for Major League Baseball events — is a ripoff of the company’s current version of its Jack mascot. The fast food company …

Patreon executives again teased their company's expansion into the world of crypto at a 2021 Creator Economy Summit by The Information panel. Patreon CEO Jack Conte appeared with Chief Product Officer Julian Gutman, saying: “I really love the idea of creators owning their media and owning their content. [...] I love the idea of shifting power away from institutions and toward individual creative people.” Conte noted that while the platform doesn’t currently have full time employees focused on cryptocurrency, it was considering hiring them. Gutman went on to say, “I think for us, really thinking through how we’re continuing to …

It could be argued that nonfungible tokens, or NFTs, have been a concept since 2012. For instance, the inception of “Colored Coins” in 2012 may have laid the groundwork for NFTs today, as this project demonstrated how the Bitcoin (BTC) blockchain could be used as a transaction mechanism for real-world assets. Fast forward to 2017, a time when CryptoKitties became one of the most popular decentralized applications, or DApps, ever built on Ethereum. CryptoKitties was described in 2017 by Ryan Hoover, founder of Product Hunt, as “the first Ethereum-based decentralized Pokemon-like game, in which users can collect and breed digital …

The nonfungible token (NFT) market is growing. According to a new report by analytics platform DappRadar, NFT trade volume soared past $10 billion during the third quarter of 2021, a sevenfold increase from the previous quarter’s figure. Although a significant slice of that action comes from runaway hits like NBA Top Shot, CryptoPunks and gaming platform Axie Infinity, NFT use cases are rapidly proliferating as creators recognize their potential. In the not-too-distant past, celebrities keen to profit from the burgeoning crypto scene had few options. Mostly, they were limited to shilling an initial coin offering (ICO) or investing their own …

Artist collaborations are an undeniable cornerstone of modern pop culture. The confluence of creative minds ultimately captured in a single artwork is something that has perpetually aroused audiences, critics and the creative community. Take “The Marilyn Diptych,” by American pop art pioneer Andy Warhol. The iconic art piece is based on a publicity photograph of Marilyn Monroe for the 1953 noir thriller Niagara. Regardless of the actress' undeniable appeal, the photo itself didn’t stand out until Warhol put a spin on it, turning it into one of the 20th century’s most admired masterpieces. But is that enough of an argument …

Many nonfungible token marketplaces are allowing digital collectors to identify artwork based on the wallet address of the creator through a partnership with software giant Adobe. In an Oct. 26 announcement, Adobe said it would be partnering with major nonfungible token, or NFT, marketplaces including OpenSea, KnownOrigin, and SuperRare to allow users to verify the authenticity of the digital content. Adobe’s Content Credentials can add an NFT creator’s wallet address and social media information to the metadata of tokens listed on the marketplace. "This partnership furthers our commitment to empowering users with more tools as we collectively rethink how we …

Software giant Adobe is trying to make it easier for nonfungible token, or NFT creators to prove they are the artists behind their work by linking social media profiles and crypto wallet addresses. In an Oct. 26 announcement, NFT marketplace Rarible said it would be partnering with Adobe, allowing token creators to display the software company’s Content Credentials to verify the authenticity of the digital content. According to Adobe, this feature can add an NFT creator’s wallet address and social media information to the Content Credentials metadata of tokens listed on Rarible, helping “to fight misinformation with attribution and verifiable …