Cryptocurrency exchange Crypto.com has reportedly dropped out of a half-billion-dollar sponsorship deal with the Union of European Football Associations Champions League. According to a Wednesday report from SportBusiness, Crypto.com pulled out of a $495-million agreement with the Union of European Football Associations, or UEFA, close to being signed off due to its legal team citing regulatory concerns with the exchange’s licenses in the United Kingdom, France, and Italy. Had the deal gone through, Crypto.com’s branding would have been present for the UEFA Champions League for five seasons at a cost of roughly $100 million per season, ending in 2027. Uefa …
The crypto industry has had its share of issues with marketing, from projects many authorities labeled as scams to high-profile branding with sports franchises, but one ad that has stood out came from crypto exchange Crypto.com featuring Hollywood star Matt Damon. Many have ridiculed the “fortune favors the brave” ad starring Damon since its release in October 2021, using the TV spot as a creative springboard to criticize the crypto space and celebrities supporting it. The creators of South Park have aired two episodes and one two-part special poking fun at crypto users and the Crypto.com ad specifically. Late night …
Kris Marszalek, CEO of cryptocurrency exchange Crypto.com has become the latest crypto company promising to publish "audited proof of reserves," amid the downfall of rival exchange FTX. "We share the belief that it should be necessary for crypto platforms to publicly share proof of reserves," said Marszalek, adding that his company "will be publishing our audited proof of reserves." We share the belief that it should be necessary for crypto platforms to publicly share proof of reserves and https://t.co/pFc4Pz9nFR will be publishing our audited proof of reserves. — Kris | Crypto.com (@kris) November 10, 2022 The idea for crypto companies …
The fall of FTX highlighted the importance of proof of reserves in averting risks and improving investor confidence, urging leading crypto exchanges to publicly list down their cold and hot wallet addresses. When trying to confirm the availability of funds on Crypto.com, cold store information revealed a suspicious transfer of 320,000 Ether (ETH) to a wallet address linked to Gate.io on Oct. 21, 2022. Community member @jconorgrogan raised concerns about the transfer of 320,000 ETH from Crypto.com’s cold wallet to Gate.io, considering that the former claims that 100% of user-owned cryptocurrencies are held offline in cold storage in partnership with …
Tether (USDT), XRP, Dogecoin (DOGE), Shiba Inu (SHIB), Chainlink (LINK), and Decentraland (MANA) are also included in the report, with each of them having reserves of above 100%. https://t.co/vCNztABJoG releases Proof of Reserves audited results. Mazars Group compared the assets held in on-chain addresses proven to be controlled by https://t.co/vCNztABJoG with customer balances through an auditor-overseen live query of a production database as of Dec 7. pic.twitter.com/sXgvIe4ZMV — Crypto.com (@cryptocom) December 9, 2022 According to the statement, the audit was conducted by Mazars Group, an international audit, tax, and accounting firm, and is accurate as of Dec. 7, 2022. The …