Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers

Published at: March 9, 2022

The Crypto.com exchange announced the airdrop of its "The Moment of Truth" nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial. Those who found and scanned a hidden QR code that appeared 10 seconds into a conversation between present-day James and his apprehensive teenage self could enter to win a limited edition NFT. The collection consists of instant snapshots of behind-the-scenes moments from the making of the Big Game spot.

Introducing “The Moment of Truth” NFT Collection featuring @KingJamesAirdropping to a random selection of sleuths who found the hidden QR code in our Big Game SpotCheck out the collection https://t.co/Y0grpA8tme pic.twitter.com/lbEtdD60r3

— Crypto.com (@cryptocom) March 9, 2022

"Sleuths" who scanned a QR code that appeared for a split second on screen followed it to a "secret" webpage and had the chance to sign up for the Crypto.com NFT platform until the Friday after the Game. Lucky fans will be airdropped one of 5,550 total NFTs for free; the drop is made up of 15 NFTs that come in 3 tiers with varying editions.

Crypto.com partnered with LeBron James and the LeBron James Family Foundation, or LJFF, to collaborate on educational and vocational opportunities focused on Web3. According to a statement, the partnership will give students and families in LeBron James' hometown of Akron, Ohio access to tools and resources to learn about blockchain technology and potential career paths in crypto.

“I want to ensure that communities like the one I come from are not left behind," said LeBron James, adding that him and Crypto.com are "aligned on the need to educate and support my community with the information and tools they need for inclusion."

The NFTs part of the airdrop are not for sale by Crypto.com. 5% of any NFTs re-sales, whether on the Crypto.com NFT platform or other secondary exchange, will go to the LeBron James Family Foundation as royalties.

Related: Crypto.com gives users in excluded countries one week to repay loans

LeBron James is part of Crypto.com's long roster of celebrity partners that includes Matt Damon whose own commercial has been subject to criticism. The exchange also recently partnered with the LA-based women's sports team, the Angel City Football Club.

Tags
Nft
Sport
Airdrop
Football
Advertisement
Related Posts
Sorare scores $680M funding led by SoftBank to grow its NFT sport portfolio
Sorare, a marketplace for nonfungible token (NFT) trading cards, has raised $680 million in a Series B funding round led by Japanese fintech giant SoftBank, resulting in a revised valuation of $4.3 billion for the platform. According to the company, the latest funding will help expand Sorare’s portfolio of football player NFTs by partnering with more football leagues and associations. In early September, the French NFT-based trading platform secured its first soccer league partnership with La Liga in addition to having NFT collaborations with Paris Saint-Germain, Liverpool and other top-tier soccer teams. Sorare also plans to diversify its NFT-based portfolio …
Adoption / Sept. 21, 2021
Football-focused NFT platform plans to kick off in style, with some big names
Football: It’s a sport filled with magic, memorable moments, and passionate fans who devote their lives to supporting their team. And now, a long-term project is giving supporters a whole new way of collecting memorabilia. Shirtum is a nonfungible token platform that allows footballers to create NFTs reflecting some of their biggest milestones — powerfully telling the story of iconic moments in their careers that will go down in history. Fans will be able to compete for the chance to own limited-edition tokens in their very own personalized gallery, with blockchain technology being used to guarantee the authenticity, traceability and …
Technology / June 14, 2021
NFL to offer virtual NFT tickets at Super Bowl in Los Angeles
The NFL officially announced Wednesday that each fan who attends Super Bowl LVI in Los Angeles on Feb. 13 will receive a unique customized NFT. The NFT will feature their unique section, row, and seat to commemorate the game day and Super Bowl’s return to Los Angeles for the first time in almost 30 years. According to the announcement, Super Bowl LVI provided the NFL with a special opportunity to offer NFTs at the event as a tool to engage and celebrate with fans. Robert Gallo, senior vice president at the NFL’s club business development, noted that the club started …
Adoption / Feb. 4, 2022
Financial future or false promises? Crypto firms go big on ads in 2022
Advertisements are in abundance everywhere we go — from billboards seen throughout road trips to commercials displayed every fifteen minutes or so during television shows. It’s also the case that most advertisements today display messages from major internet-based brands like Amazon, which was ranked as the largest advertiser in the United States in 2020. Telecommunication providers and payment giants like American Express have also been listed as some of the biggest advertisers in the United States. These companies typically spend billions of dollars per year on marketing messages aimed to inform, persuade and remind consumers about their products and services. …
Adoption / March 14, 2022
From first downs to crypto: A former NFL player gets into digital assets
When things don't go as planned in your career, finding opportunities in other fields is the way to go according to Lewis Neal, a former National Football League (NFL) defensive tackle. Speaking to Cointelegraph at the Blockchain Economy Dubai Summit 2022, Neal shared the story of how he went from playing professional football to exploring the finance world, eventually leading him to Bitcoin (BTC) and crypto wallets. Neal explained that his expectations were high when he started football. Like many aspiring professional sports guys, he thought that he would be the star of the show. However, things didn't turn out …
Nft / Oct. 6, 2022