Meta reportedly plans to integrate NFTs on Facebook and Instagram profiles

Published at: Jan. 20, 2022

Multinational tech conglomerate Meta is reportedly diving into nonfungible tokens (NFTs) by integrating a feature that will let users show off their NFTs on their Facebook and Instagram profiles. According to the report, Meta is currently working on prototypes that will allow users to mint collectible tokens.

Meta is also discussing potentially launching a marketplace that allows the buying and selling of NFTs. However, while the news may excite millions of NFT enthusiasts that use social media, all of the projects are within the earliest stages and may still change accordingly.

The discussions follow a push to onboard more staff to help with Meta’s projects. Back on January 12, Meta initiated a push to hire more employees and got around one hundred people to jump ship from Microsoft. Meanwhile, to avoid staff from ditching them for Meta, Apple offered bonuses from $50,000 to $180,000 along with stock options.

Formerly known as Facebook, Meta’s major rebranding lets the company focus on initiatives beyond social media. Last year, the company announced its plans to create a metaverse that connects physical experiences to online social experiences. The company also released previews of haptic gloves that may be rolled out for use in its future metaverse.

Related: Facebook’s centralized metaverse a threat to the decentralized ecosystem?

Potential earnings in the NFT world are becoming very hard to ignore. Firms even predict that traditional brands will dive into the NFT space and explore how to earn within the market.

Just recently, leading NFT marketplace Opensea surpassed $3.5 billion in monthly transaction volume. This means that over $169 million are being spent each day in NFT trading just within the platform. According to NFT sales tracking statistics, the NFT market has had a total of $25 billion in all-time sales so far.

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