Animoca Brands signs up Manchester City for games and collectibles

Animoca Brands has teamed up with Premier League football club Manchester City and Australian club Melbourne City FC to develop games and collectibles based on the two teams.

A Dec. 21 post on the official Man City Twitter account announced the partnership, which will feature the club’s mens and womens teams, along with the Melbourne City club, which it also owns.

Animoca Brands will develop mini-games for its hyper-casual gaming site, GAMEE. It will also create a set of collectable trading cards to be distributed on its NFT digital collectibles subsidiary, Quidd.

There will also be Manchester City and Melbourne City themed gaming experiences created in The Sandbox, which is a subsidiary of Animoca Brands.

This is not the Premier League club’s first foray into the world of blockchain. As Cointelegraph reported, in August 2019 it teamed up with South Korean blockchain football gaming startup, Superbloke, to incorporate Man City players into Superbloke’s FC Superstars game.

Animoca Brands has signed a number of big-name licenses from outside of the traditional crypto space in an attempt to target their large and loyal audiences. These include its licensed Formula One game, F1 Delta Time, which recently achieved the record price for an in-game NFT sale, when an NFT representing 5% of the world-famous Monaco track was auctioned for $220,000.