Samsung Marries Blockchain, AI in Cello 3.0 Logistics Platform

Published at: June 20, 2018

South Korea electronics giant Samsung revealed a further blockchain implementation in an official announcement June 20, using the technology in a new logistics platform.

The platform, dubbed Cello 3.0, is the brainchild of Samsung’s IT subsidiary Samsung SDS, which will use artificial intelligence (AI) and its “logistics knowhow” to deliver it, a press release states.

“We will provide services to global e-commerce sellers with CelloSquare 3.0, which combines cutting-edge IT with Samsung SDS global logistics operation experience,” Kim Hyung-tae, vice president of the logistics business division of Samsung SDS commented.

Cello is just the latest project to surface from SDS’ blockchain experiment, the company earlier this month announcing a blockchain finance platform Nexfinance.

Within the logistics sphere, multiple operators are also leveraging the technology to improve safety, efficiency and costs, among them DHL and FedEx.

“By applying a blockchain technology that cannot be modified or stolen, it will prove the international cargo’s origin and increase the reliability of the product,” the Cello release meanwhile explains, SDS adding it also expected similar time and cost-saving benefits.

The release schedule for Cello meanwhile remains unknown.

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