Argentine league rebrands to Torneo Socios.com with new partnership

Published at: July 16, 2021

Argentina’s top pro-soccer league is getting a rebrand after it secured a new sponsorship deal with Chiliz, the creators of fan tokens and the Socios.com blockchain rewards app.

According to a July 15 announcement from Socios, the partnership with the Argentina Football Association (AFA) will see the Primera Division renamed as Torneo Socios.com for the 2021/2022 season, with Torneo meaning “tournament” Spanish.

A league of our own.We are incredibly proud to announce that for the 2021/22 season, Argentina's Primera División will be renamed Torneo https://t.co/2FROhT4RnG.@LigaAFA ⚡️ $CHZ pic.twitter.com/oLutukdtI3

— Socios.com (@socios) July 15, 2021

Torneo Socios.com was founded in 1891 and was the first professional league formed outside of the United Kingdom. The partnership is a significant move from both parties, as a crypto company has been chosen as the first commercial name used to rebrand the league.

“We are very happy to kick off this journey with Socios.com. It is a very important agreement, since it’s the first time the Argentinian league partners with a commercial brand to rename the tournament,” said President of the AFA, Claudio Tapia, as part of the announcement.

The firm also highlighted that the announcement follows from a partnership with the AFA to officially launch licensed Argentine national ootball team tokens on June 11.

The Socios app is a direct-to-consumer platform that leverages the Chiliz blockchain to tokenize sports franchises by offering officially licensed fan tokens. Fan token holders then earn various rewards and voting rights through the app.

The platform reportedly shares half of its proceeds from fan token sales with its partnered clubs, and the firm touts that fan tokens have already “generated over $150M in revenue” to be shared with its partners in 2021.

Related: Chiliz takes to the track with Formula 1 fan tokens

The platform has notched an extensive list of partnerships with top sporting giants such as the NBA’s Boston Celtics and Philadelphia 76ers, The Ultimate Fighting Championship and the English Premier League’s Manchester City to name a few.

Tags
Business
Tokens
Sport
Games
Argentina
Related Posts
The DeFi revolution is like cooking a recipe
In the last two months, the decentralized finance industry has seen a dramatic surge of interest, as new platforms promising to disrupt the way people manage their money, transact, earn and entertain themselves have launched in rapid succession in recent months. Much of this growth has been catalyzed by the meteoric rise of DeFi lending platforms like MakerDAO and Aave, which together now compose more than 40% of the DeFi market. But a wave of new DeFi products that are targeting practically every traditional and digital industry is now making the rounds, expanding the benefits of DeFi to casual consumers …
Decentralization / Sept. 5, 2020
Penalties and extra time: The scoreboard for soccer club crypto deals
The world’s most popular sport suffered an own goal as European clubs canceled their partnerships with Bitci, a Turkish crypto exchange. However, plenty of substitute crypto companies are on the bench, ready to bring crypto to the mainstream through soccer. Growing yet unclear cryptocurrency regulations in Turkey have reportedly hampered the company’s ability to make payments, leading to a lack of confidence among major soccer clubs. Portugal’s Sporting CP, the green-and-white-striped footballers famed for being the club where Cristiano Ronaldo cut his teeth, whereas Italian club Spezia, play in Italy’s Serie A, have also canceled their partnership with Bitci. The …
Adoption / Feb. 25, 2022
Argentina’s fan token sinks 31% after World Cup loss against Saudi Arabia
Argentina’s shock 2-1 loss to Saudi Arabia in the opening match of the FIFA World Cup has plummeted the price of the Argentine Football Association Fan Token (ARG), in line with the hopes of the nation’s die-hard soccer fans. With the ARG token priced at $7.21 at kick-off, the poor performance by the Lionel Messi-led soccer team saw the token’s price fall 31% to $4.96 by the end of the match before rising to $5.22 at the time of writing, according to data from Coingecko. By contrast, the floor price of "The Saudis," a Saudi Arabian-themed nonfungible token (NFT) collection …
Adoption / Nov. 23, 2022
Nifty News: Amex and SZA sell-out debut drop, Asics launches tokenized footwear, Space Jam gets looney for NFTs
American Express (Amex) has teamed up with popular neo-soul singer and songwriter SZA to enter the nonfungible token (NFT) market. The duo partnered to drop a set of 14 one-of-one edition NFTs, dubbed “Amex Unstaged x SZA: The Collection,” that depict moments from one of SZA’s recent concerts. Participation in the NFT sale was made available only to Amex users, with the first 10 dropped on Monday, and concert-goer's were given exclusive access. The remaining four were dropped earlier today and were made available to all Amex users. Each NFT was priced at $100 and all were sold out within …
Artists / July 13, 2021
Nifty News: The Sandbox hosts its first wedding, Hollywood actor auctions photo of eye as NFT and more
Decentralized blockchain-based metaverse The Sandbox has held its first hybrid digital and real-life wedding on its Metaverse. The bride and groom, Singaporean couple Joanne Tham and Clarence Chan, CEO of music company Bandwagon, celebrated their matrimony on Sept. 17 in a “70s disco glam” themed wedding, which took place in a digital replica of Singapore's famous Alkaff Mansion. ❤️ A @TheSandboxGame wedding just happened a few hours ago. Congratulations @clarcrypto ! A special thank you to @borgetsebastien . A feature video dropping today. @thecobbleland #wedding #metaverse pic.twitter.com/141o915Hew — Smobler Studios (@smoblerstudios) September 17, 2022 While the couple was physically present …
Technology / Sept. 20, 2022