In a statement posted on the club website on Thursday, the Eredivisie side, which finished third in the 2020/2021 Dutch football season, announced crypto broker Bitcoin Meester as its exclusive and official cryptocurrency partner until mid-2024. According to the announcement, the sponsorship deal with be finalized fully in Bitcoin, with the Dutch club stating its intentions to keep the BTC sum on its balance sheet. For AZ’s commercial director Michael Koster, the appeal of Bitcoin and crypto is undeniable hence the club’s decision to adopt BTC. “The cryptocurrency market is booming, with an exponential growth of users in recent years,” …
Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen are the latest celebrities to reaffirm the growing adoption of the cryptocurrency industry. West Realm Shires Services, FTX Trading Limited and Blockfolio, three companies behind major global cryptocurrency exchange business FTX, announced Tuesday a long-term partnership with Brady and Bündchen. As part of the deal, the legendary football player and model will each take equity stakes in FTX Trading and will receive crypto. Brady will serve as an ambassador for FTX, while Bündchen will take on the role of FTX’s environmental and social initiatives advisor, working on initiatives to …
Super Bowl commercials have always been an intrinsic part of the annual National Football League (NFL) championship and for business, a fair sign of making it in the real world. This year, however, marked a new milestone for the crypto community as FTX, eToro, Crypto.com and Coinbase debuted crypto ads in Super Bowl 2022. With rising demand in crypto — recently fueled by nonfungible tokens (NFT), meme tokens and the Metaverse — Super Bowl crypto ads stole the limelight from traditional businesses on social media platforms like Twitter. Let’s gauge into the advertisements and echo the feelings expressed by the …
The world’s most popular sport suffered an own goal as European clubs canceled their partnerships with Bitci, a Turkish crypto exchange. However, plenty of substitute crypto companies are on the bench, ready to bring crypto to the mainstream through soccer. Growing yet unclear cryptocurrency regulations in Turkey have reportedly hampered the company’s ability to make payments, leading to a lack of confidence among major soccer clubs. Portugal’s Sporting CP, the green-and-white-striped footballers famed for being the club where Cristiano Ronaldo cut his teeth, whereas Italian club Spezia, play in Italy’s Serie A, have also canceled their partnership with Bitci. The …
After suffering significant losses due to issues stemming from the COVID-19 pandemic, the sports industry has turned to crypto to recoup its losses and help fans stay connected with clubs in today’s socially-distanced world. Over the past 18 months, countless deals and sponsorships have been reported between Web3 projects and sports teams, and if things go as planned, this might be just the tip of the iceberg for these two industries. With the prices of Bitcoin and memecoins like Dogecoin (DOGE) and Shiba Inu (SHIB) exploding, projects are starting to realize the importance of a loyal community and are making …