Former Coinbase Exec Appointed Head of Sales and Marketing at Fidelity

Digital assets trading and custody platform Fidelity Digital Assets has named a former Coinbase executive the head of Sales and Marketing, according to a press release published on April 10.

Christine Sandler — who previously served as head of institutional sales at American major cryptocurrency exchange Coinbase — has joined Fidelity as its head of Sales and Marketing. In this role, Sandler will reportedly lead the expansion of Fidelity Digital Assets into new markets, as well as take responsibility for institutional customers service.

Sandler’s former experience also includes Head of Equity Electronic Sales for the Americas at Barclays Investment Bank, and Executive Vice President and Global Head of Sales for NYSE Euronext. She also served as Head of Electronic Sales at investing and wealth management firm Merrill Lynch and worked as a buy-side trader.

Fidelity Digital Assets went live in the beginning of March, with a select group of clients. The company said then that “we are live with a select group of eligible clients and will continue rolling out slowly.”

Fidelity Digital Assets head Tom Jessop said at the time that the company is still working on various parts of the platform. He noted that while some users have been on the platform since January, others may wait until September, as it “really depends on the facts and circumstances of each client.”

Earlier today, Cointelegraph reported that Mike Blandina, a former engineering executive at PayPal and Google, has joined Bitcoin (BTC) trading and custody platform Bakkt as its chief product officer. Blandina will now lead the firm’s efforts to converge a trusted ecosystem for digital assets with payments use cases in order to help Bakkt bring real applications to Bitcoin and other cryptocurrencies.