‘Invisible Aether’: World’s largest museum launches NFT art exhibition

Published at: Nov. 11, 2021

The Russian State Hermitage Museum continues diving in the nonfungible tokens (NFTs) industry by debuting its first fully-virtual exhibition of digital art.

Shortly after raising over $400,000 via its first NFT auction on Binance in September, the Hermitage is now hosting a free exhibition of NFT artworks existing exclusively in the virtual space, the so-called “celestial hermitage,” or the museum’s digital avatar.

Launched on Nov. 10, the Hermitage’s exhibition is called the “Invisible Aether” and is based on the concept of metaverse, allowing users to create digital avatars and surf across the virtual site using PCs, smartphones, virtual reality glasses and other devices. The virtual site mimics the interiors of the local landmark Old Saint Petersburg Stock Exchange, but the actual exhibition has nothing to do with trading, according to a senior curator of the project.

“The exhibition’s artworks are not for sale. We avoid all topics related to the price of these pieces in order to focus on showing what digital art really is, because the cost of art is secondary to its value,” Hermitage’s director of contemporary art, Dimitri Ozerkov, told Cointelegraph.

Ozerkov noted that Hermitage will return all of the artworks to its original owners including artists and collectors right after the exhibition ends on Dec. 10. “Further events are outside the remit of the museum,” he added.

At a press conference on Thursday, Ozerkov emphasized that Hermitage has “no financial interest” in conducting the free exhibition, noting that the museum is striving to find out the real value of NFTs. “We want to see what’s left of the NFT if you take away the money aspect,” he said.

The selection of artists and works for the “Invisible Aether” exhibition was made by two curators including Ozerkov and Anastasia Garnova, a member of the Hermitage contemporary art division.

“We believe that selection by curators is crucial for a museum exhibition, as it makes it more integral in terms of topics and chapters. The selection principle is based on the artworks’ importance for understanding the essence of the NFT,” Garnova told Cointelegraph. “Artists were not able to apply for participation in the exhibition,” she added.

Related: Beyond the NFT hype: Creating lasting business models for artists

The full list of artworks is available on the official website of the exhibition, featuring a total of 37 pieces including Schrödinger’s Cat by CryptoKitties, a popular blockchain game built by Canadian studio Dapper Labs on the Ethereum network. The list also includes an artwork by Saint Petersburg-based artist known as ​​Darkzuu.

The exhibition also stars NFT platforms and major industry players like Snark.art, Masters digital, The Art Exchange, Rarible, Superrare, KnownOrigin, ArtBlocks, Alterhen.art, and OpenSea.

Tags
Nft
Art
Related Posts
Russian protest group Pussy Riot seeks to tackle gender inequality in the NFT space
Russian punk rock collective Pussy Riot is planning to launch a DAO for LBTQ+ and women artists. As the group’s co-founder Nadya Tolokonnikova told Cointelegraph, The DAO will be working on reducing the gender inequality that still marks the NFT space and, more broadly, the crypto industry. Despite the large gender gap in crypto — around 60% of US crypto investors are white men according to a survey from August 2021 — Nadya is convinced that it is still early enough for Pussy Riot to make an impact. “The NFT space is still so small, I feel that with a …
Decentralization / Jan. 12, 2022
What are the top metaverse projects besides The Sandbox and Decentraland? | Watch The Market Report live
This week on “The Market Report,” we jump right into our main event. Join Cointelegraph analysts Benton Yaun, Jordan Finneseth, Sam Bourgi and Ornella Hernández as they debate each other on the top metaverse projects on the market. First up, we’ve got Bourgi’s pick of Wilder World, which allows you to interact with its immersive 3D world via nonfungible tokens (NFTs) and is also based on the massively popular Unreal Engine 5. Following Bourgi, we have The Market Report first-timer Hernández, who has decided to go with Boson Portal, which aims to revolutionize metaverse commerce. Will its high-profile partners such …
Decentralization / Feb. 15, 2022
Punk6529 unveils Metaverse museum district: ‘Most high-end art NFTs ever’
Popular NFT collector “punk6529” today unveiled an ambitious open Metaverse project that is looking to attract 100 million users. The self-funded project is dubbed “OM” and aims to be an open platform that is built and shared by the community. The broader vision for the project is to launch 10 self-governing cities with a max population of 10 million each. The museum district of the first city (Genesis City) was launched in alpha mode earlier today, with punk6529 bullishly telling their 323,200 Twitter followers that it might be “the most high-end art NFTs ever displayed in one place.” A promo …
Artists / April 15, 2022
Increased adoption of Metaverse NFTs will power the next NFT growth cycle
Metaverses and blue-chip nonfungible tokens (NFTs) are the driving forces behind the dramatic growth in the NFT market. Projects like the Bored Apes, Crypto Punks, Azuki, Clone X and Doodles collections have steadily attracted collectors' interest in the past year. As a result, these NFT projects have helped the NFT market achieve a growth rate of over 20,000% and a sales volume of approximately $17 billion. For an industry that once occupied a tiny sliver of attention within the crypto/blockchain world, it's clear that NFTs are here to stay despite earlier critiques of their ephemeral nature. However, given the recent …
Adoption / April 24, 2022
AI will help realize the true vision the Metaverse hopes to achieve
The metaverse space is moving rapidly in terms of hype and the volume of new projects being launched — so much so that the industry market size is projected to grow from $100.27 billion in 2022 to $1,527.55 billion by 2029. But how many of these new projects are even remotely capable of realizing the actual vision set out? We’re a long way from seeing a true metaverse Many of the metaverse projects that have been launched are in the world of gaming. However, more often than not, these projects simply consist of standard gaming features combined with virtual reality …
Adoption / July 10, 2022