Crypto​.com co-ops with esports host Twitch Rivals for global crypto outreach

Published at: Nov. 3, 2021

Twitch Rivals, an esports tournament host featuring Twitch streamers and pro gamers, has onboarded crypto trading platform Crypto.com as a global marketing and cryptocurrency platform partner.

The multi-year partnership will see Crypto.com as an official partner of Twitch Rivals in the Asia-Pacific region, aiming to increase local crypto adoption in the esports landscape. According to Kris Marszalek, co-founder and CEO of Crypto.com:

“With well-over 1 billion gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”

The deal also entitles Crypto.com to have category exclusivity, in-stream branded segments, media placement, and activations at Twitch events, starting with Twitch Rivals — a two-day event to be hosted in Las Vegas on Thursday.

In addition, Twitch Rival will feature Crypto.com-branded advertisements on more than 250 broadcasts worldwide. According to a Twitch spokesperson, the partnership with Crypto.com is aimed at driving engagement for tech-savvy users.

Related: Ubisoft will seek to invest in and create blockchain games

Leading game-development company Ubisoft recently expressed interest in building blockchain-centric games. As Cointelegraph reported, Ubisoft CFO Frédérick Duguet highlighted the potential of blockchain technology in the gaming industry:

“Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot.”

Duguet also said that Ubisoft is working with small-scale blockchain companies to understand the technology’s impact on the gaming industry, “And we want to be one of the key players here.”

Twitch previously added a tipping feature back in December 2019 allowing users to tip streamers with a U.S. dollar-pegged stablecoin called MenaCash. As a part of the deal, viewers can use the MenaPay mobile app to view Twitch streams and tip their favorite players in real-time.

In addition, blockchain-based internet browser Brave also supports crypto tipping on streaming platforms such as Twitch, YouTube and Twitter.

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