Blockchain Verifies the Authenticity of Non-Genuine Nikes

Published at: June 26, 2020

Blockchain-based traceability platform VeChain will be used to power the issuance of a limited-edition run of licensed Nike Air Max 1 shoes.

Announced on June 24, Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited run of the sneakers — which are also based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.

The shoes will go on sale from June 28 and will be sold exclusively through Chase Shiel’s website.

VeChain authenticates custom footwear

The Kickz Stand announced the upcoming limited release of the Air Max 1-inspired shoes on June 24, with a tweet emphasizing that the shoes will be traced using VeChain’s ToolChain Suite and Thor Blockchain.

The Australian shoemaker first revealed that they were partnering with VeChain in November 2019, tweeting that the traceability platform would be leveraged to prove authenticity and fight counterfeit products.

Chase Shiel’s shoes are shipping with VeChain’s tracking chip, which allows customers and retailers to access detailed product information by scanning a QR code.

While the decision to work with a licensed shoe manufacturer to ensure the authenticity of non-genuine Nike’s may amuse some, Redditor ‘Nopers5’ believes the blockchain firm is angling to get a call from Nike proper once they spot VeChain’s work with licensees:

“This is the best strategy by Vechain. Target the small shoe companies that have released Nike licensed products, and maybe eventually Nike comes calling.”

VeChain expands food tracing in China

At the start of this month, VeChain announced partnerships with Walmart subsidiary and premium shopping chain Sam’s Club and the Shenzhen Yuhongtai Foods Company.

The collaboration with Sam’s Club will see a modified version of ToolChain employed to track a variety of food products across their supply chain for Sam’s Club, while ToolChain will be used to track pork products for Yuhongtai’s retailer, Meijiada Fresh Foods.

On June 20, VeChain’s medical data management platform ‘I-Dante’ was also launched at the Mediterranean Hospital in the Republic of Cyprus.

Tags
Blockchain
Business
Vechain
Nets
Related Posts
VeChain launches blockchain platform to encourage carbon data reporting
Supply chain management platform VeChain has announced a new service for combining businesses to overhaul their carbon footprint data management practices. The new service, detailed in a Medium post on Thursday, combines decentralized ledger technology with a software-as-a-service (SaaS) business model. The Digital Carbon Footprint SaaS Service “allows enterprise users to log key data and integrate it with world-leading third party assurance providers within VeChain’s partnership network. This data can then be later transformed into new kinds of value and improve sustainability performance across the entirety of an organization.” In the announcement, VeChain cited obstacles with trust and transparency in …
Blockchain / Aug. 26, 2021
VeChain’s New Partnership Could Bring Blockchain Tech to Dozens of Untapped Industries
The VeChain Foundation has partnered with accounting and consulting firm Grant Thornton Cyprus. According to an announcement from the company, the partnership hopes to extend blockchain solutions to a variety of industries. These will largely be determined by the Cypriot company’s network of customers but may include the food industry, pharmaceuticals, logistics, the automotive industry, supply chain management, renewable energy, e-commerce and more. Discussing the company’s interest in Blockchain development, Grant Thornton Cyprus’ director of distributed technology, Alexis Nicolau, noted that legislation governing blockchain technology in Cyprus “is imminent.” Sunny Lu, co-founder and CEO aofVeChain, believes that the pandemic has …
Adoption / Aug. 17, 2020
VeChain and Mastercard Back Australia-China Supply Chain Consortium
VeChain and Mastercard are among the heavy hitters backing the new APAC Provenance Council, which has already secured millions in funding for supply chain tracking and financing pilots throughout the Asia Pacific region. The consortium will provide comprehensive solutions for authenticating and tracking food, wine and produce using blockchain, with a particular focus on the $76 billion of exports from Australia to China. Payments will be courtesy of Mastercard outside of China, and Alipay Australia for goods headed to China. Products can be tracked using VeChain as the public blockchain or Mastercard Provenance as the permissioned ledger. Supply chain tracking …
Blockchain / May 4, 2020
VeChain’s Latest Blockchain Application Makes Food Safer
VeChain’s newly released tool offers a suite of whitelabel services that will allow the food sector to implement on-chain safety management services. These services include traceability templates which track things like origin traceability, cross-border traceability, full-process traceability, and more. They have high hopes that the tool will be useful for many sub-sectors and products, such as fresh food, dairy, alcohol and wine, and imported food. Companies will also gain access to third-party services such as PwC, Deloitte, DNV GL, among others, to help them to reduce the cost of certification, auditing, insurance, and supply chain financial services. Lifecycle food traceability …
Adoption / Aug. 7, 2020
Blockchain-Based Shopify Plugin Ensures Consumers Receive Authentic Products
A San Francisco-based startup called “Real Items Foundation” is beta testing a Shopify plugin to ensure that authentic items are being sold to online shoppers. The plugin –- powered by a combination of blockchain technology and a cloud-based application called “TAM” –- enables brands to generate non-fungible tokens (NFTs) that are pegged to physical assets. Consumers who purchase a product containing an NFT can scan that item to verify its authenticity. CEO and founder of Real Items Foundation, David Menard, told Cointelegraph that a number of skincare, cosmetic, wellness and fashion companies are currently private beta testing the Shopify plugin. …
Blockchain / Jan. 22, 2020