Electronics retailer Newegg now accepts Dogecoin as payment

American online electronics retailer Newegg has added Dogecoin (DOGE) as an official payment method amid the ongoing parabolic surge of the meme-based cryptocurrency.

Newegg announced Tuesday that the company added the option through crypto payments platform BitPay.

The firm said that the new feature was introduced in conjunction with Doge Day — a community crypto holiday pushed by DOGE proponents to be celebrated on April 20. According to online reports, Dogecoin advocates apparently hope to see DOGE hit $1 today.

We become LEGENDARY today. #DogeDay pic.twitter.com/jYEaNHE3p6

Newegg senior brand manager Andrew Choi said that the growing momentum around the cryptocurrency is “undeniable.” “The recent surge in Dogecoin value underscores the need to make it easier for customers to make purchases with this popular cryptocurrency,” he noted.

Newegg became one of the first major online shopping stores to accept Bitcoin (BTC) when the company partnered with BitPay back in 2014. Initially debuting the feature in the United States, the firm subsequently expanded the payment option to more than 70 countries.

“We’re committed to making it easy for our customers to shop however works best for them, and that means letting them complete transactions with the payment method that suits them best. To that end, we’re happy to give Dogecoin fans an easy way to shop online for tech,” Choi stated.

Newegg’s move into Dogecoin payments comes amid a catapulting DOGE price rally, with the altcoin gaining more than 480% over the past seven days at the time of writing. On Monday, DOGE market capitalization hit $50 billion for the first time in history, with the token hitting an all-time high of $0.45.